SHAHEEN FOR SENATE
Colorado Corky is a multi-millionaire who lived in Denver, Colorado, until last year, when he moved across the country to try to buy New Hampshire’s U.S. Senate seat.
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| Overall score | 49.1/100 |
| Spend / Reach / Long. / Eff. | 43.1 · 85.0 · 2.2 · 66.2 |
| Spend range | USD 2,500–2,999 |
| Impressions | 200,000 – 249,999 |
| CPM (≈ $/1k impr) | USD 12.22 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 9 (2020-10-09 → 2020-10-18) |
| Created | 2020-10-09 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NH — Jeanne Shaheen |
| Surfaced by | “senate:Jeanne Shaheen” |
| Issue | candidate character bio |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | professional |
| Who pictured | opponent |
| Symbols | none |
| Call to action | learn more |
| Standout element | Opponent shown in Denver Broncos gear with the mocking 'Colorado Corky' nickname plastered over a dark mountain silhouette, visually branding him as an outsider |
| Tactic | The ad weaponizes sports fandom as a proxy for authenticity and local identity, using the 'fake Patriots fan' framing to signal the opponent is a carpetbagger who doesn't truly belong in New Hampshire. |
| New Hampshire | 100.0% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 7.7% |
| 35-44 · unknown | 0.1% |
| 65+ · unknown | 0.1% |
| 25-34 · unknown | 0.2% |
| 55-64 · female | 5.6% |
| 65+ · male | 2.8% |
| 45-54 · male | 8.0% |
| 35-44 · male | 11.3% |
| 55-64 · unknown | 0.1% |
| 35-44 · female | 8.9% |
| 55-64 · male | 5.4% |
| 25-34 · male | 18.4% |
| 18-24 · male | 8.9% |
| 65+ · female | 3.5% |
| 25-34 · female | 12.5% |
| 18-24 · female | 6.4% |
| 18-24 · unknown | 0.0% |