FRIENDS OF RAJA FOR CONGRESS
1,000 SIGNATURES NEEDED BEFORE MIDNIGHT!
I’m floored. I just learned that Trump announced a $292 BILLION cut to our social safety net. Quickly -- I need your immediate help to stop these cruel cuts. Can you sign my petition before midnight to help me protect our Social Security and Medicare from Trump’s attacks?
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| Overall score | 59.1/100 |
| Spend / Reach / Long. / Eff. | 63.0 · 85.0 · 36.1 · 52.3 |
| Spend range | USD 15,000–19,999 |
| Impressions | 200,000 – 249,999 |
| CPM (≈ $/1k impr) | USD 77.78 |
| Est. audience size | — |
| Days live | 132 (2020-06-10 → 2020-10-20) |
| Created | 2020-06-10 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | IL — S Krishnamoorthi |
| Surfaced by | “senate:S Krishnamoorthi” |
| Issue | social security medicare |
| Framing | attack opponent |
| Message type | list building survey |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | none |
| Call to action | sign petition |
| Standout element | darkened dramatic close-up of Trump with red banner slash across his face reading the dollar figure cut |
| Tactic | Classic fear-and-urgency tactic pairing a menacing image of the opponent with a hard midnight deadline to drive petition signatures and list growth. |
| California | 14.2% |
| New York | 6.8% |
| Texas | 6.7% |
| Florida | 6.6% |
| Pennsylvania | 4.2% |
| Ohio | 3.4% |
| Michigan | 3.1% |
| 45-54 · female | 10.7% |
| 65+ · female | 55.7% |
| 55-64 · female | 27.4% |
| 35-44 · female | 6.1% |