📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
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Raja for Congress US Inactive

FRIENDS OF RAJA FOR CONGRESS

ad creative

QUICKLY -- SIGN ON >>

1,000 SIGNATURES NEEDED BEFORE MIDNIGHT!

Ad copy

I’m floored. I just learned that Trump announced a $292 BILLION cut to our social safety net. Quickly -- I need your immediate help to stop these cruel cuts. Can you sign my petition before midnight to help me protect our Social Security and Medicare from Trump’s attacks?

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score59.1/100
Spend / Reach / Long. / Eff.63.0 · 85.0 · 36.1 · 52.3
Spend rangeUSD 15,000–19,999
Impressions200,000 – 249,999
CPM (≈ $/1k impr)USD 77.78
Est. audience size
Days live132 (2020-06-10 → 2020-10-20)
Created2020-06-10
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateIL — S Krishnamoorthi
Surfaced by“senate:S Krishnamoorthi”

🧠 AI analysis

Issuesocial security medicare
Framingattack opponent
Message typelist building survey
Emotional appealfear
Production tiersemi pro
Who picturedopponent
Symbolsnone
Call to actionsign petition
Standout elementdarkened dramatic close-up of Trump with red banner slash across his face reading the dollar figure cut
TacticClassic fear-and-urgency tactic pairing a menacing image of the opponent with a hard midnight deadline to drive petition signatures and list growth.

Where it ran (delivery by region)

California14.2%
New York6.8%
Texas6.7%
Florida6.6%
Pennsylvania4.2%
Ohio3.4%
Michigan3.1%

Who saw it (delivery)

45-54 · female 10.7%
65+ · female 55.7%
55-64 · female 27.4%
35-44 · female 6.1%

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