πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Joe Tate US Inactive

Committee to Elect Joseph Tate

ad creative

Help Take Back The House This November!

Donate Today

Ad copy

Help Rep. Tate and the Michigan Dems take back the House! We just need 4 seats to get our majority. We need more support from Jefferson Chalmers. Chip in and help Joe do his part to make this happen!

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score24.1/100
Spend / Reach / Long. / Eff.0.0 Β· 34.4 Β· 3.3 Β· 58.7
Spend range<USD 99
Impressions1,000 – 1,999
CPM (β‰ˆ $/1k impr)USD 33.01
Est. audience size100 – 1,000
Days live13 (2020-10-02 β†’ 2020-10-15)
Created2020-10-02
Creative variants1 body Β· 1 headline
Platformsfacebook
Languagesen
CandidateMI β€” Joe Tate
Surfaced byβ€œsenate:Joe Tate”

🧠 AI analysis

Issuedemocracy elections
Framingpositive candidate
Message typefundraising
Emotional appealurgency
Production tierdiy amateur
Who picturednone
Symbolsnone
Call to actiondonate
Standout elementFacebook content-removed placeholder screen replacing the actual ad creative
TacticThe ad leans on a seat-count urgency frame ('just 4 seats') and hyper-local geographic callout to drive small-dollar donations, but its impact is undermined by the disclaimer violation that caused the content to be hidden.

Where it ran (delivery by region)

Michigan100.0%

Who saw it (delivery)

25-34 Β· male 96.9%
35-44 Β· male 3.1%

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