HICKENLOOPER FOR COLORADO
As Governor, John Hickenlooper took on the NRA to enact comprehensive gun safety legislation. And won. Cory Gardner has benefitted from millions of dollars from the NRA and repeatedly votes against gun safety measures.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 51.2/100 |
| Spend / Reach / Long. / Eff. | 50.6 · 88.7 · 1.7 · 63.7 |
| Spend range | USD 5,000–5,999 |
| Impressions | 300,000 – 349,999 |
| CPM (≈ $/1k impr) | USD 16.92 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 7 (2020-10-12 → 2020-10-19) |
| Created | 2020-10-06 |
| Creative variants | 1 body · 3 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | CO — John Hickenlooper |
| Surfaced by | “senate:John Hickenlooper” |
| Issue | guns |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | none |
| Call to action | vote |
| Standout element | Opponent's face rendered in ominous red monochrome behind a bold black diagonal banner reading 'Not Common Sense' |
| Tactic | The ad uses a stark contrast attack tactic — framing the opponent as an NRA-funded obstructionist while positioning Hickenlooper as the proven, common-sense alternative on gun safety. |
| Colorado | 100.0% |
| 65+ · unknown | 0.1% |
| 18-24 · female | 4.2% |
| 25-34 · unknown | 0.2% |
| 65+ · male | 2.2% |
| 55-64 · female | 4.7% |
| 45-54 · unknown | 0.1% |
| 25-34 · male | 12.8% |
| 45-54 · male | 7.0% |
| 18-24 · male | 2.9% |
| 18-24 · unknown | 0.0% |
| 25-34 · female | 17.8% |
| 45-54 · female | 12.6% |
| 35-44 · female | 17.2% |
| 35-44 · male | 11.9% |
| 55-64 · male | 2.8% |
| 35-44 · unknown | 0.2% |
| 65+ · female | 3.4% |
| 55-64 · unknown | 0.1% |