Ben Ray Luján US Inactive
PEOPLE FOR BEN
10,000 SIGNATURES NEEDED >>
Bring back President Obama’s critical environmental protections!
Ad copy
I’m absolutely disgusted. President Trump just AXED Barack Obama’s critical anti-pollution measures. Quickly -- I need 10,000 immediate signatures telling Trump to reinstate them. ⬇️
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 58.6/100 |
| Spend / Reach / Long. / Eff. | 43.1 · 80.0 · 48.8 · 62.5 |
| Spend range | USD 2,500–2,999 |
| Impressions | 125,000 – 149,999 |
| CPM (≈ $/1k impr) | USD 20.0 |
| Est. audience size | — |
| Days live | 178 (2020-02-04 → 2020-07-31) |
| Created | 2020-02-04 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NM — Ben Ray Luján |
| Surfaced by | “senate:NM — Ben Ray Luján” |
🧠 AI analysis
| Issue | energy environment |
| Framing | issue advocacy |
| Message type | list building survey |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | sign petition |
| Standout element | Facebook content-removed placeholder replacing the actual ad creative, exposing a disclaimer compliance issue |
| Tactic | The ad uses outrage-driven language ('absolutely disgusted') and an urgent signature threshold to convert anger over Trump's rollback of Obama-era pollution rules into list-building petition sign-ups. |
Where it ran (delivery by region)
| California | 13.2% |
| New York | 8.3% |
| Texas | 7.2% |
| Florida | 4.4% |
| Washington | 3.9% |
| Illinois | 3.8% |
| Pennsylvania | 3.6% |
Who saw it (delivery)
| 25-34 · female | 30.1% |
| 18-24 · female | 46.3% |
| 55-64 · female | 5.2% |
| 45-54 · female | 4.4% |
| 35-44 · female | 6.9% |
| 65+ · female | 7.0% |
