Osborn for Senate
My name is Dan Osborn. I'm an independent labor leader running for Senate in Nebraska. I'm down only 1 point to Republican incumbent Deb Fischer! This could be the upset of the decade. Check out our NEW ad. π
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 51.8/100 |
| Spend / Reach / Long. / Eff. | 50.6 Β· 88.7 Β· 4.1 Β· 63.7 |
| Spend range | USD 5,000β5,999 |
| Impressions | 300,000 β 349,999 |
| CPM (β $/1k impr) | USD 16.92 |
| Est. audience size | 100,001 β 500,000 |
| Days live | 16 (2024-09-24 β 2024-10-10) |
| Created | 2024-09-24 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NE β Dan Osborn |
| Surfaced by | βsenate:Dan Osbornβ |
| Issue | jobs labor |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | candidate, opponent, workers labor |
| Symbols | money cash, factory industry |
| Call to action | learn more |
| Standout element | Opponent shown from behind wearing a jacket covered in corporate logos (Goldman Sachs, Facebook, Google, Northrop Grumman) with 'DC Politician Deb Fischer' label and arrow pointing at her |
| Tactic | The creative uses a visual metaphor β corporate logos literally branded on the opponent's back β to viscerally communicate pay-to-play corruption, contrasting the tattooed blue-collar candidate with the corporate-captured incumbent. |
| Nebraska | 100.0% |
| Unknown | 0.0% |
| 18-24 Β· female | 1.6% |
| 45-54 Β· male | 10.3% |
| 65+ Β· male | 5.6% |
| 65+ Β· female | 8.4% |
| 55-64 Β· unknown | 0.1% |
| 55-64 Β· male | 7.4% |
| 55-64 Β· female | 7.3% |
| 45-54 Β· unknown | 0.1% |
| 45-54 Β· female | 8.9% |
| 18-24 Β· male | 3.2% |
| 35-44 Β· unknown | 0.2% |
| 35-44 Β· male | 14.6% |
| 35-44 Β· female | 12.4% |
| 25-34 Β· unknown | 0.1% |
| 25-34 Β· male | 12.0% |
| 25-34 Β· female | 7.6% |
| 18-24 Β· unknown | 0.1% |
| 65+ Β· unknown | 0.1% |