TEAM HAGERTY
Hold China Accountable
Hold China accountable for the Wuhan coronavirus. Click below and sign our petition!
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| Overall score | 47.8/100 |
| Spend / Reach / Long. / Eff. | 30.5 · 83.1 · 3.9 · 73.6 |
| Spend range | USD 800–899 |
| Impressions | 175,000 – 199,999 |
| CPM (≈ $/1k impr) | USD 4.53 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 15 (2020-04-22 → 2020-05-07) |
| Created | 2020-04-22 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | TN — Bill Hagerty |
| Surfaced by | “senate:Bill Hagerty” |
| Issue | foreign policy defense |
| Framing | attack opponent |
| Message type | list building survey |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | sign petition |
| Standout element | Xi Jinping superimposed over a blood-red Chinese flag with bold white 'CHINA MUST PAY' text |
| Tactic | The ad uses fear and anger over COVID-19 origins to drive list-building petition signatures, casting China as a villain to energize the base around a visceral foreign threat narrative. |
| Tennessee | 100.0% |
| 45-54 · male | 13.4% |
| 65+ · female | 17.6% |
| 35-44 · male | 10.0% |
| 65+ · male | 10.7% |
| 55-64 · female | 14.3% |
| 55-64 · male | 13.0% |
| 45-54 · female | 8.8% |
| 25-34 · female | 1.9% |
| 25-34 · male | 5.3% |
| 35-44 · female | 4.6% |
| 55-64 · unknown | 0.1% |
| 25-34 · unknown | 0.0% |
| 45-54 · unknown | 0.1% |
| 65+ · unknown | 0.1% |
| 35-44 · unknown | 0.1% |