📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Bill Hagerty US Inactive

TEAM HAGERTY

ad creative

DEMAND Congress open an investigation into Joe Biden’s Afghanistan failures!

Demand the Truth!

Ad copy

The American people deserve to know how this happened, and what failures occurred over the past 7 months of Joe Biden’s Administration.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score45.9/100
Spend / Reach / Long. / Eff.38.3 · 73.9 · 10.2 · 61.3
Spend rangeUSD 1,500–1,999
Impressions70,000 – 79,999
CPM (≈ $/1k impr)USD 23.33
Est. audience size
Days live38 (2021-08-25 → 2021-10-02)
Created2021-08-25
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateTN — Bill Hagerty
Surfaced by“senate:Bill Hagerty”

🧠 AI analysis

Issueforeign policy defense
Framingattack opponent
Message typelist building survey
Emotional appealanger
Production tiersemi pro
Who picturednone
Symbolsnone
Call to actionsign petition
Standout elementBold HAGERTY campaign logo centered as video thumbnail on plain background, demanding an investigation
TacticUses outrage over the Afghanistan withdrawal to drive list-building sign-ups by framing accountability demands as civic duty, channeling anger at Biden into a petition action.

Where it ran (delivery by region)

Florida7.3%
Texas7.0%
Ohio5.2%
Pennsylvania4.7%
New York4.2%
California4.1%
Michigan4.1%

Who saw it (delivery)

25-34 · unknown 0.0%
65+ · female 38.4%
18-24 · female 0.2%
55-64 · unknown 0.1%
18-24 · male 0.1%
65+ · unknown 0.3%
35-44 · female 2.2%
45-54 · male 3.6%
55-64 · female 21.7%
18-24 · unknown 0.0%
45-54 · female 6.8%
65+ · male 13.4%
55-64 · male 9.9%
25-34 · female 1.1%
35-44 · male 1.4%
45-54 · unknown 0.1%
25-34 · male 0.8%
35-44 · unknown 0.0%

Similar ads (same issue, matching framing or emotional appeal)

Graham Platner
ME — Graham Platner 46d live
Sarah Adlakha for US Senate
MS — Sarah Adlakha 53d live
Lindsey Graham
SC — Lindsey Graham 14d live
Kevin Hern
OK — Kevin Hern 50d live
Tom Cotton
AR — Tom Cotton 42d live
Carlin for U.S. Senate
IA — James Carlin 29d live
Bill Hagerty
TN — Bill Hagerty 15d live
Tom Cotton
AR — Tom Cotton 4d live