πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
← back to library

Lindsey Graham US Inactive

TEAM GRAHAM, INC.

ad creative

Support Senator Lindsey Graham!

Chip in $20.20 Now!

Ad copy

A special message from Senator Tim Scott (R-SC): Out-of-state liberals are funneling millions πŸ’° πŸ’° πŸ’° into South Carolina in an attempt to buy this election and win a Democratic Majority in the Senate. We must fight back. Will you join me in supporting Senator Lindsey Graham by chipping in $20.20 right now?

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score59.3/100
Spend / Reach / Long. / Eff.69.6 Β· 100.0 Β· 8.8 Β· 58.9
Spend rangeUSD 30,000–34,999
Impressions1,000,000 – 0
CPM (β‰ˆ $/1k impr)USD 32.5
Est. audience sizeβ€”
Days live33 (2020-06-12 β†’ 2020-07-15)
Created2020-06-12
Creative variants1 body Β· 1 headline
Platformsfacebook, instagram
Languagesen
CandidateSC β€” Lindsey Graham
Surfaced byβ€œsenate:SC β€” Lindsey Graham”

🧠 AI analysis

Issuedemocracy elections
Framingpositive candidate
Message typefundraising
Emotional appealfear
Production tiersemi pro
Who picturedcandidate
Symbolsmoney cash
Call to actiondonate
Standout elementTim Scott delivering a direct-to-camera video endorsement as a surrogate fundraising appeal
TacticLeverages a high-profile Black Republican senator as a credibility surrogate to amplify the threat of outside liberal money and drive urgent small-dollar donations.

Where it ran (delivery by region)

Texas9.6%
Florida8.8%
California8.7%
New York5.1%
Georgia4.0%
North Carolina3.9%
Pennsylvania3.5%

Who saw it (delivery)

18-24 Β· unknown 0.0%
65+ Β· male 11.0%
55-64 Β· unknown 0.3%
18-24 Β· female 0.3%
25-34 Β· male 2.2%
55-64 Β· female 20.5%
35-44 Β· female 5.0%
45-54 Β· male 7.3%
65+ Β· female 22.2%
25-34 Β· unknown 0.0%
45-54 Β· female 13.4%
55-64 Β· male 10.4%
35-44 Β· male 4.2%
18-24 Β· male 0.5%
25-34 Β· female 1.8%
35-44 Β· unknown 0.1%
45-54 Β· unknown 0.2%
65+ Β· unknown 0.3%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH β€” Sherrod Brown 189d live
Jon Ossoff
GA β€” Jon Ossoff 121d live
Roy Cooper
NC β€” Roy Cooper 104d live
Mallory McMorrow
MI β€” Mallory Mcmorrow 85d live
Jon Ossoff
GA β€” Jon Ossoff 83d live
Graham Platner
ME β€” Graham Platner 58d live
Alexander Vindman
FL β€” Alexander Vindman 64d live
Jon Ossoff
GA β€” Jon Ossoff 60d live