πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
← back to library

Lummis for Wyoming US Inactive

LUMMIS FOR WYOMING INC.

ad creative

Please Chip in $20.20 Today

Support Cynthia Lummis for Senate

Ad copy

Liberals are coming after every Republican seat. Do your part to keep the Rocky Mountains red! Donate $20.20 to help keep the Senate majority in 2020. πŸ‡ΊπŸ‡Έ

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score34.5/100
Spend / Reach / Long. / Eff.23.7 Β· 50.6 Β· 9.4 Β· 54.3
Spend rangeUSD 400–499
Impressions7,000 – 7,999
CPM (β‰ˆ $/1k impr)USD 59.94
Est. audience size50,001 – 100,000
Days live35 (2020-06-10 β†’ 2020-07-15)
Created2020-06-10
Creative variants1 body Β· 1 headline
Platformsfacebook, instagram
Languagesen
CandidateWY β€” Cynthia Lummis
Surfaced byβ€œsenate:Cynthia Lummis”

🧠 AI analysis

Issuedemocracy elections
Framingpositive candidate
Message typefundraising
Emotional appealfear
Production tierunknown
Who picturednone
Symbolsus flag
Call to actiondonate
Standout elementblank white image with no visual content rendered
TacticThe ad relies entirely on partisan threat framing β€” 'liberals are coming after every Republican seat' β€” to trigger defensive fear and motivate small-dollar donations tied to a memorable dollar amount ($20.20) anchored to the election year.

Where it ran (delivery by region)

Wyoming15.9%
California8.0%
Texas6.9%
Florida5.3%
New York4.3%
Pennsylvania2.9%
Illinois2.9%

Who saw it (delivery)

35-44 Β· unknown 0.1%
18-24 Β· male 1.5%
55-64 Β· female 13.9%
45-54 Β· male 5.2%
25-34 Β· male 3.0%
55-64 Β· male 12.8%
65+ Β· male 22.4%
35-44 Β· male 3.2%
65+ Β· female 29.4%
45-54 Β· female 4.2%
35-44 Β· female 1.8%
45-54 Β· unknown 0.2%
65+ Β· unknown 0.4%
25-34 Β· female 1.3%
18-24 Β· female 0.6%
55-64 Β· unknown 0.2%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH β€” Sherrod Brown 189d live
Jon Ossoff
GA β€” Jon Ossoff 121d live
Roy Cooper
NC β€” Roy Cooper 104d live
Mallory McMorrow
MI β€” Mallory Mcmorrow 85d live
Jon Ossoff
GA β€” Jon Ossoff 83d live
Graham Platner
ME β€” Graham Platner 58d live
Alexander Vindman
FL β€” Alexander Vindman 64d live
Jon Ossoff
GA β€” Jon Ossoff 60d live