Susan Collins US Inactive
COLLINS FOR SENATOR
Mainers know the truth.
Susan will always put Maine first.
Ad copy
While Sara Gideon and her allies spend millions on lies, Susan keeps working for Maine. Susan wrote the successful and bipartisan Paycheck Protection Program – delivering over $2 billion in help for small businesses and ensuring paychecks for more than 180,000 Mainers.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 51.8/100 |
| Spend / Reach / Long. / Eff. | 50.6 · 90.1 · 1.7 · 64.8 |
| Spend range | USD 5,000–5,999 |
| Impressions | 350,000 – 399,999 |
| CPM (≈ $/1k impr) | USD 14.67 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 7 (2020-04-17 → 2020-04-24) |
| Created | 2020-04-17 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Susan Collins |
| Surfaced by | “senate:Susan Collins” |
🧠 AI analysis
| Issue | jobs labor |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | professional |
| Who pictured | candidate, seniors |
| Symbols | none |
| Call to action | learn more |
| Standout element | Collins warmly engaging with an older man outdoors by the water, projecting grassroots authenticity |
| Tactic | The ad uses a contrast tactic — casting the opponent as a dishonest attacker while positioning Collins as a tireless, bipartisan legislator delivering concrete economic results for Maine. |
Where it ran (delivery by region)
| Maine | 100.0% |
Who saw it (delivery)
| 45-54 · female | 10.6% |
| 55-64 · male | 9.7% |
| 65+ · unknown | 0.1% |
| 35-44 · unknown | 0.1% |
| 25-34 · unknown | 0.1% |
| 45-54 · unknown | 0.1% |
| 55-64 · unknown | 0.1% |
| 65+ · male | 7.0% |
| 65+ · female | 9.1% |
| 25-34 · female | 7.2% |
| 45-54 · male | 11.7% |
| 55-64 · female | 9.8% |
| 18-24 · male | 3.5% |
| 25-34 · male | 9.0% |
| 35-44 · male | 10.1% |
| 18-24 · female | 3.0% |
| 35-44 · female | 8.7% |
| 18-24 · unknown | 0.0% |
