Mallory McMorrow US Inactive
Mallory McMorrow for Michigan
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Ad copy
The latest poll shows that I’m the ONLY Democratic candidate in this race who can beat Mike Rogers. If you’re with me, please make a contribution of any amount right now? Our message is resonating, the momentum is real, and Michiganders are ready for new leadership. But in a field as competitive as this one, we have to maintain that momentum, especially when wealthy donors like the DeVos family can spend millions of dollars on attack ads and misleading mailers without a second thought. We need to host more events across the state where voters can meet with me one-on-one. We need to supply our volunteers with literature, clipboards, and enough sunscreen and water to battle the summer heat. Eventually, we’ll need to make reservations for TV, digital, and radio ads so that Michiganders can learn more about who I am, what my campaign is about, and where I stand on the issues they care about most. Doing all of this takes a serious team. And we have a real shot at winning this race, but we need to keep up this incredible momentum. Help us by making a donation today. Thank you, thank you, thank you. Mallory
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 43.9/100 |
| Spend / Reach / Long. / Eff. | 34.7 · 66.9 · 15.2 · 58.7 |
| Spend range | USD 1,000–1,499 |
| Impressions | 35,000 – 39,999 |
| CPM (≈ $/1k impr) | USD 33.32 |
| Est. audience size | — |
| Days live | 56 (2025-08-21 → 2025-10-16) |
| Created | 2025-08-21 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MI — Mallory Mcmorrow |
| Surfaced by | “senate:Mallory Mcmorrow” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate, opponent |
| Symbols | none |
| Call to action | donate |
| Standout element | Side-by-side candidate photos with bold poll percentages (50% vs 47%) framed as a 'Breaking News' banner |
| Tactic | Uses electability framing backed by poll statistics to convert primary-voter anxiety into immediate donation urgency. |
Where it ran (delivery by region)
| Michigan | 56.0% |
| California | 4.8% |
| New York | 3.0% |
| Illinois | 2.7% |
| Ohio | 2.6% |
| Florida | 2.4% |
| Washington | 2.1% |
Who saw it (delivery)
| 18-24 · female | 0.2% |
| 45-54 · male | 3.2% |
| 65+ · male | 33.0% |
| 65+ · female | 36.7% |
| 55-64 · unknown | 0.3% |
| 55-64 · male | 8.2% |
| 55-64 · female | 8.9% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 3.1% |
| 18-24 · male | 0.3% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 1.8% |
| 35-44 · female | 1.8% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 0.9% |
| 25-34 · female | 0.7% |
| 65+ · unknown | 0.9% |
