TEAM HAGERTY
Hold China Accountable
China's efforts to conceal the coronavirus is the crime of the century and the greatest coverup in human history. Sign if you agree!
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| Overall score | 50.0/100 |
| Spend / Reach / Long. / Eff. | 38.3 · 87.0 · 3.9 · 71.0 |
| Spend range | USD 1,500–1,999 |
| Impressions | 250,000 – 299,999 |
| CPM (≈ $/1k impr) | USD 6.36 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 15 (2020-04-22 → 2020-05-07) |
| Created | 2020-04-22 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | TN — Bill Hagerty |
| Surfaced by | “senate:Bill Hagerty” |
| Issue | foreign policy defense |
| Framing | attack opponent |
| Message type | list building survey |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | sign petition |
| Standout element | Xi Jinping figure superimposed on a dark, blood-red Chinese flag with bold white 'CHINA MUST PAY' text |
| Tactic | Uses fear and anger over COVID origins to drive petition signatures, framing China as a villain and leveraging list-building under the guise of holding a foreign adversary accountable. |
| Tennessee | 100.0% |
| 65+ · female | 25.4% |
| 65+ · male | 13.1% |
| 35-44 · male | 5.5% |
| 55-64 · male | 11.6% |
| 55-64 · female | 17.1% |
| 45-54 · female | 9.7% |
| 45-54 · male | 9.6% |
| 35-44 · female | 3.9% |
| 25-34 · male | 2.4% |
| 25-34 · female | 1.3% |
| 35-44 · unknown | 0.0% |
| 65+ · unknown | 0.1% |
| 55-64 · unknown | 0.1% |
| 45-54 · unknown | 0.1% |
| 25-34 · unknown | 0.0% |