📌 The Swipe File

Chris Coons US Inactive

CHRIS COONS FOR DELAWARE

Donate to Chris Coons

Chip in $5 or more today

Ad copy

Campaigning in the age of a pandemic is more digital than ever before. So to re-elect Chris Coons and help Democrats take back the Senate, we need your online support! Will you chip in any amount today? >> https://bit.ly/38LXwhM

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score	40.0/100
Spend / Reach / Long. / Eff.	29.2 · 61.7 · 10.2 · 58.7
Spend range	USD 700–799
Impressions	20,000 – 24,999
CPM (≈ $/1k impr)	USD 33.31
Est. audience size	100,001 – 500,000
Days live	38 (2020-07-10 → 2020-08-17)
Created	2020-07-10
Creative variants	1 body · 1 headline
Platforms	facebook
Languages	en
Candidate	DE — Chris Coons
Surfaced by	“senate:Chris Coons”

🧠 AI analysis

Issue	democracy elections
Framing	positive candidate
Message type	fundraising
Emotional appeal	urgency
Production tier	semi pro
Who pictured	candidate
Symbols	none
Call to action	donate
Standout element	Candidate framed against a wall of Chris Coons campaign signage reinforcing name recognition
Tactic	The ad leverages pandemic urgency to pivot to a digital fundraising ask, using the candidate's direct address to create personal accountability and lower the barrier to a small-dollar donation.

Where it ran (delivery by region)

Delaware	22.0%
California	7.9%
New York	6.8%
Florida	5.9%
Pennsylvania	4.4%
New Jersey	3.4%
Texas	3.1%

Who saw it (delivery)

45-54 · unknown	0.0%
55-64 · female	13.8%
25-34 · male	0.5%
18-24 · female	0.2%
35-44 · female	1.4%
35-44 · male	1.0%
65+ · female	48.3%
65+ · male	20.0%
45-54 · male	2.5%
35-44 · unknown	0.0%
25-34 · female	0.7%
55-64 · male	6.7%
45-54 · female	3.6%
65+ · unknown	0.7%
25-34 · unknown	0.0%
55-64 · unknown	0.2%
18-24 · male	0.1%