Juliana Stratton US Inactive
JULIANA FOR ILLINOIS
Urgent FEC Deadline
Ad copy
I’ll be honest with you: This is not the update I wanted to share today. My team just let me know that after reviewing our Q4 numbers, we are falling behind our fundraising goal. And because December is an FEC deadline month — our FINAL quarterly FEC deadline — that shortfall isn’t just internal. It will become public for everyone to see. That means my opponent, who has spent millions on the air and has been bought out by corporate PACs and even Trump advisors, will use this moment to try to paint our grassroots campaign as weak. The truth is: If we don’t catch up now, it will be very hard to close the gap before the end of the month. And with so much on the line, we simply cannot afford to fall short. So I need to ask: Will you please contribute $10 or anything you can afford to my campaign for U.S. Senate today? I don’t take a dime of corporate PAC money — so every single grassroots donation makes a real difference. Truly, your support is what powers this movement.
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Performance proxies
| Overall score | 29.2/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 45.5 · 0.6 · 58.7 |
| Spend range | USD 100–199 |
| Impressions | 4,000 – 4,999 |
| CPM (≈ $/1k impr) | USD 33.23 |
| Est. audience size | — |
| Days live | 3 (2025-12-29 → 2026-01-01) |
| Created | 2025-12-29 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | IL — Juliana Stratton |
| Surfaced by | “senate:Juliana Stratton” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Candidate speaking directly to camera with mouth open mid-sentence, projecting raw urgency against her own branded backdrop |
| Tactic | Classic FEC deadline vulnerability tactic — the candidate's candid admission of a fundraising shortfall creates urgency and social pressure by warning that the shortfall will become publicly visible, transforming embarrassment into a call to action. |
Where it ran (delivery by region)
| Illinois | 70.0% |
| California | 3.2% |
| Maryland | 2.3% |
| Florida | 2.2% |
| Texas | 2.1% |
| New York | 1.7% |
| Georgia | 1.4% |
Who saw it (delivery)
| 18-24 · female | 0.6% |
| 45-54 · male | 4.3% |
| 65+ · male | 19.9% |
| 65+ · female | 28.3% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 9.5% |
| 55-64 · female | 16.0% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 8.6% |
| 18-24 · male | 0.4% |
| 35-44 · unknown | 0.3% |
| 35-44 · male | 3.0% |
| 35-44 · female | 4.5% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 1.8% |
| 25-34 · female | 1.5% |
| 65+ · unknown | 0.9% |
