📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

John W. Hickenlooper US Inactive

Hickenlooper for Colorado

ad creative

Help Us Flip Colorado

With your help, we can win.

Ad copy

Colorado Senator Cory Gardner is a lap dog for Mitch McConnell and has voted 99% of the time with Donald Trump. John Hickenlooper can beat him and help us take back the Senate. Chip in now.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score60.5/100
Spend / Reach / Long. / Eff.72.5 · 95.7 · 20.1 · 53.6
Spend rangeUSD 40,000–44,999
Impressions600,000 – 699,999
CPM (≈ $/1k impr)USD 65.38
Est. audience size
Days live74 (2019-08-22 → 2019-11-04)
Created2019-08-21
Creative variants1 body · 1 headline
Platforms
Languagesen
CandidateCO — John Hickenlooper
Surfaced by“senate:John Hickenlooper”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typefundraising
Emotional appealurgency
Production tiersemi pro
Who picturedcandidate, opponent
Symbolsnone
Call to actiondonate
Standout elementSide-by-side contrast of Hickenlooper in warm color vs. Gardner in stark black-and-white
TacticThe classic contrast technique pairs a warm, smiling candidate photo against a desaturated, unflattering opponent image to visually reinforce the 'lap dog' attack copy and drive urgency to donate.

Where it ran (delivery by region)

California13.5%
New York6.5%
Florida5.8%
Texas4.7%
Washington4.4%
Massachusetts3.8%
Pennsylvania3.7%

Who saw it (delivery)

65+ · female 35.0%
18-24 · male 0.6%
25-34 · unknown 0.0%
35-44 · unknown 0.1%
55-64 · unknown 0.4%
45-54 · unknown 0.1%
65+ · unknown 0.8%
18-24 · female 0.3%
35-44 · male 1.8%
55-64 · female 16.6%
35-44 · female 1.5%
25-34 · female 0.7%
25-34 · male 1.1%
65+ · male 21.4%
55-64 · male 11.3%
45-54 · male 3.8%
45-54 · female 4.3%
18-24 · unknown 0.0%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH — Sherrod Brown 189d live
Jon Ossoff
GA — Jon Ossoff 121d live
Roy Cooper
NC — Roy Cooper 104d live
Mallory McMorrow
MI — Mallory Mcmorrow 85d live
Dan Osborn
NE — Dan Osborn 113d live
Jon Ossoff
GA — Jon Ossoff 83d live
Graham Platner
ME — Graham Platner 58d live
Raja for Congress
IL — S Krishnamoorthi 109d live