JOHN DEATON FOR SENATE INC.
Air traffic controllers are still working double shifts without the raises they’ve earned, and TSA agents are showing up to work without pay at all during the shutdown. These are regular, hardworking Americans doing critical jobs to keep our country moving. They should not be the ones paying the price because career politicians cannot get their act together.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 31.2/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 51.9 · 1.1 · 71.7 |
| Spend range | <USD 99 |
| Impressions | 8,000 – 8,999 |
| CPM (≈ $/1k impr) | USD 5.82 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 5 (2026-03-15 → 2026-03-20) |
| Created | 2026-03-15 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MA — John Deaton |
| Surfaced by | “senate:John Deaton” |
| Issue | jobs labor |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | candidate, workers labor |
| Symbols | us flag |
| Call to action | none |
| Standout element | Candidate standing in front of an airport control tower, visually anchoring the message about air traffic controllers and TSA workers |
| Tactic | The candidate physically placing himself at an airport ties his advocacy for federal workers to a vivid, credible setting, using righteous anger at 'career politicians' to contrast Deaton as an outsider champion of working Americans. |
| Massachusetts | 100.0% |
| 25-34 · female | 2.0% |
| 25-34 · male | 39.6% |
| 25-34 · unknown | 0.4% |
| 35-44 · female | 4.0% |
| 35-44 · male | 32.1% |
| 35-44 · unknown | 0.3% |
| 45-54 · female | 4.0% |
| 45-54 · male | 17.0% |
| 45-54 · unknown | 0.2% |
| 55-64 · female | 0.0% |
| 55-64 · male | 0.1% |
| 65+ · female | 0.1% |
| 65+ · male | 0.1% |