Tom Willis WV US Inactive
Friends of Tom Willis
⚠ Creative removed by Meta
This ad's image was taken down for violating Meta's ad standards; the copy below is preserved from the Ad Library.
This ad's image was taken down for violating Meta's ad standards; the copy below is preserved from the Ad Library.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 37.4/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 61.7 · 5.2 · 70.7 |
| Spend range | USD 100–199 |
| Impressions | 20,000 – 24,999 |
| CPM (≈ $/1k impr) | USD 6.64 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 20 (2024-03-22 → 2024-04-11) |
| Created | 2024-03-22 |
| Creative variants | 0 body · 0 headline |
| Platforms | |
| Languages | — |
| Candidate | WV — Tom Willis |
| Surfaced by | “senate:Tom Willis” |
🧠 AI analysis
| Issue | jobs labor |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | professional |
| Who pictured | workers labor, medical |
| Symbols | factory industry |
| Call to action | learn more |
| Standout element | Everyday worker in scrubs/blue collar setting delivering the testimonial directly to camera |
| Tactic | Uses a relatable working-class woman as a surrogate testimonial to build trust on jobs and manufacturing issues, grounding the political message in authentic blue-collar Ohio identity. |
Where it ran (delivery by region)
| West Virginia | 87.8% |
| Maryland | 11.4% |
| Virginia | 0.8% |
| Unknown | 0.0% |
Who saw it (delivery)
| 55-64 · unknown | 0.1% |
| 35-44 · unknown | 0.2% |
| 25-34 · female | 1.5% |
| 25-34 · male | 3.2% |
| 45-54 · female | 10.4% |
| 35-44 · female | 6.8% |
| 65+ · male | 10.6% |
| 55-64 · male | 16.0% |
| 65+ · female | 11.3% |
| 45-54 · male | 15.6% |
| 55-64 · female | 12.5% |
| 35-44 · male | 11.5% |
| 45-54 · unknown | 0.1% |
| 65+ · unknown | 0.2% |
| 25-34 · unknown | 0.0% |
