Seth for Massachusetts
If elected to the Senate, I will fight for new party leadership. Senator Schumer may have been right to stand up to Republicans on the most recent budget, but we’re in this mess because he fumbled the negotiations last time.
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| Overall score | 45.3/100 |
| Spend / Reach / Long. / Eff. | 21.0 · 80.0 · 2.2 · 77.9 |
| Spend range | USD 300–399 |
| Impressions | 125,000 – 149,999 |
| CPM (≈ $/1k impr) | USD 2.54 |
| Est. audience size | — |
| Days live | 9 (2025-10-23 → 2025-11-01) |
| Created | 2025-10-23 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MA — Seth Moulton |
| Surfaced by | “senate:Seth Moulton” |
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | NBC10Boston news chyron 'SENATE LEADERSHIP' lending credibility to Moulton's anti-Schumer message |
| Tactic | The ad borrows earned media credibility from a local TV news appearance to legitimize an intra-party leadership challenge, positioning Moulton as a bold reformer while softening criticism of Schumer with a partial concession. |
| Massachusetts | 100.0% |
| 18-24 · female | 15.9% |
| 18-24 · male | 37.0% |
| 18-24 · unknown | 0.8% |
| 25-34 · female | 5.7% |
| 25-34 · male | 18.3% |
| 25-34 · unknown | 0.3% |
| 35-44 · female | 4.0% |
| 35-44 · male | 10.7% |
| 35-44 · unknown | 0.1% |
| 45-54 · female | 2.0% |
| 45-54 · male | 5.1% |
| 45-54 · unknown | 0.1% |