KESSLER 2026
Today’s the day, West Virginia. Polls are open RIGHT NOW! This campaign has always been about fighting for working people, strong public schools, affordable healthcare, and a future West Virginians can believe in. Now it’s time to make your voice heard. Get out and vote in today’s Democratic primary and Say Yes to Kess.
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| Overall score | 27.0/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 43.0 · 0.0 · 65.1 |
| Spend range | <USD 99 |
| Impressions | 3,000 – 3,999 |
| CPM (≈ $/1k impr) | USD 14.14 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 1 (2026-05-12 → 2026-05-13) |
| Created | 2026-05-12 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | WV — Jeff Kessler |
| Surfaced by | “senate:Jeff Kessler” |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | gotv mobilization |
| Emotional appeal | urgency |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | vote |
| Standout element | Candidate speaking directly to camera outdoors with urgent election-day caption overlay |
| Tactic | Authentic, low-production selfie-style video creates personal urgency and direct voter mobilization on Election Day, leveraging the candidate's approachability to drive Democratic primary turnout. |
| West Virginia | 100.0% |
| 18-24 · female | 1.4% |
| 45-54 · male | 6.9% |
| 65+ · male | 10.9% |
| 65+ · female | 21.2% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 5.6% |
| 55-64 · female | 12.6% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 14.3% |
| 18-24 · male | 0.6% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 5.4% |
| 35-44 · female | 12.5% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 2.9% |
| 25-34 · female | 5.1% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.2% |