📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Jeff Kessler for U.S. Senate US Inactive

KESSLER 2026

ad creative

Jeff Kessler Election Day Message

Ad copy

Today’s the day, West Virginia. Polls are open RIGHT NOW! This campaign has always been about fighting for working people, strong public schools, affordable healthcare, and a future West Virginians can believe in. Now it’s time to make your voice heard. Get out and vote in today’s Democratic primary and Say Yes to Kess.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score27.0/100
Spend / Reach / Long. / Eff.0.0 · 43.0 · 0.0 · 65.1
Spend range<USD 99
Impressions3,000 – 3,999
CPM (≈ $/1k impr)USD 14.14
Est. audience size10,001 – 50,000
Days live1 (2026-05-12 → 2026-05-13)
Created2026-05-12
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateWV — Jeff Kessler
Surfaced by“senate:Jeff Kessler”

🧠 AI analysis

Issuedemocracy elections
Framingpositive candidate
Message typegotv mobilization
Emotional appealurgency
Production tierdiy amateur
Who picturedcandidate
Symbolsnone
Call to actionvote
Standout elementCandidate speaking directly to camera outdoors with urgent election-day caption overlay
TacticAuthentic, low-production selfie-style video creates personal urgency and direct voter mobilization on Election Day, leveraging the candidate's approachability to drive Democratic primary turnout.

Where it ran (delivery by region)

West Virginia100.0%

Who saw it (delivery)

18-24 · female 1.4%
45-54 · male 6.9%
65+ · male 10.9%
65+ · female 21.2%
55-64 · unknown 0.2%
55-64 · male 5.6%
55-64 · female 12.6%
45-54 · unknown 0.1%
45-54 · female 14.3%
18-24 · male 0.6%
35-44 · unknown 0.1%
35-44 · male 5.4%
35-44 · female 12.5%
25-34 · unknown 0.0%
25-34 · male 2.9%
25-34 · female 5.1%
18-24 · unknown 0.0%
65+ · unknown 0.2%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH — Sherrod Brown 189d live
Roy Cooper
NC — Roy Cooper 104d live
Mallory McMorrow
MI — Mallory Mcmorrow 85d live
Dan Osborn
NE — Dan Osborn 113d live
Graham Platner
ME — Graham Platner 58d live
Alexander Vindman
FL — Alexander Vindman 64d live
Raja for Congress
IL — S Krishnamoorthi 109d live
Jon Ossoff
GA — Jon Ossoff 60d live