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Graham Platner US Inactive

GRAHAM FOR MAINE

ad creative

Give Now to Defeat Susan Collins

Give Now to Defeat Susan Collins

I am counting on grassroots donors like you to chip in now if we're going to defeat Susan Collins and flip Maine blue.

I am counting on grassroots donors like you to chip in now if we're going to defeat Susan Collins and flip Maine blue.

Ad copy

It's Graham Platner, your official Democratic nominee for the U.S. Senate seat in Maine. It is deeply humbling to say those words out loud. In a moment, I'm going to ask you to donate to our campaign against Susan Collins because the General Election starts right now. But first, I want to say thank you. This is not a campaign about me. It never was. This is a campaign about us. This is about building a movement in the state of Maine. And this not just about defeating Susan Collins. We are taking on the entire corrupt DC establishment. There is not going to be a more important moment in this campaign than right now. So please, will you make a monthly donation to our campaign right now to help me defeat Susan Collins, flip Maine blue, and take back the Senate for Democrats? From the bottom of my heart: Thank you.
Please, will you make a monthly donation to our campaign right now to help me defeat Susan Collins, flip Maine blue, and take back the Senate for Democrats?

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score52.2/100
Spend / Reach / Long. / Eff.59.4 · 90.1 · 0.6 · 58.7
Spend rangeUSD 10,000–14,999
Impressions350,000 – 399,999
CPM (≈ $/1k impr)USD 33.33
Est. audience size
Days live3 (2026-06-10 → 2026-06-13)
Created2026-06-10
Creative variants2 body · 2 headline
Platformsfacebook, instagram
Languagesen
CandidateME — Graham Platner
Surfaced by“senate:Graham Platner”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typefundraising
Emotional appealurgency
Production tierdiy amateur
Who picturedcandidate
Symbolsnone
Call to actiondonate
Standout elementUnpolished, direct-to-camera selfie-style video frame evoking authenticity over production value
TacticThe ad uses a humble, personal tone and grassroots anti-establishment framing to convert primary victory excitement into immediate fundraising momentum against a named incumbent.

Where it ran (delivery by region)

Maine19.6%
California8.8%
Massachusetts8.4%
New York7.7%
Florida3.6%
Washington3.4%
Pennsylvania3.1%

Who saw it (delivery)

18-24 · female 0.5%
45-54 · male 7.5%
65+ · male 19.7%
65+ · female 22.0%
55-64 · unknown 0.3%
55-64 · male 9.7%
55-64 · female 8.4%
45-54 · unknown 0.2%
45-54 · female 4.4%
18-24 · male 2.1%
35-44 · unknown 0.3%
35-44 · male 9.6%
35-44 · female 4.0%
25-34 · unknown 0.2%
25-34 · male 7.6%
25-34 · female 2.6%
18-24 · unknown 0.1%
65+ · unknown 0.6%

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