📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Mark Warner VA US Inactive

FRIENDS OF MARK WARNER

ad creative

Donate by September 30

Donate by September 30

Chip in right now.

Chip in right now.

Ad copy

Donald Trump just called me "a bad guy" and “among the worst" Democrats. While Trump and his allies are ramping up their lies and attacks on my record, I’m facing one of the most important fundraising deadlines of the year, and we’re still falling short. Can I count on you to donate $5, $10 or even $20 dollars before our deadline?
Donald Trump just called me "a bad guy" and “among the worst" Democrats. While Trump and his allies are ramping up their lies and attacks on my record, I’m facing one of the most important fundraising deadlines of the year, and we’re still falling short. Can I count on you to donate $5, $10 or even $20 dollars before our deadline?

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score43.5/100
Spend / Reach / Long. / Eff.44.9 · 72.4 · 1.1 · 55.6
Spend rangeUSD 3,000–3,499
Impressions60,000 – 69,999
CPM (≈ $/1k impr)USD 49.99
Est. audience size100,001 – 500,000
Days live5 (2025-09-27 → 2025-10-02)
Created2025-09-27
Creative variants2 body · 2 headline
Platformsfacebook, instagram
Languagesen
CandidateVA — Mark Warner
Surfaced by“senate:Mark Warner”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typefundraising
Emotional appealurgency
Production tiersemi pro
Who picturednone
Symbolsnone
Call to actiondonate
Standout elementScreenshot of a personal fundraising email using Trump's own attack words as the hook
TacticClassic judo tactic — weaponizing the opponent's attack as proof of the candidate's credibility while creating end-of-quarter urgency to drive small-dollar donations.

Where it ran (delivery by region)

Virginia100.0%

Who saw it (delivery)

18-24 · female 0.1%
45-54 · male 3.3%
65+ · male 16.7%
65+ · female 40.1%
55-64 · unknown 0.2%
55-64 · male 6.9%
55-64 · female 17.4%
45-54 · unknown 0.1%
45-54 · female 7.9%
18-24 · male 0.1%
35-44 · unknown 0.1%
35-44 · male 1.7%
35-44 · female 3.3%
25-34 · unknown 0.0%
25-34 · male 0.6%
25-34 · female 0.8%
18-24 · unknown 0.0%
65+ · unknown 0.7%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH — Sherrod Brown 189d live
Jon Ossoff
GA — Jon Ossoff 121d live
Roy Cooper
NC — Roy Cooper 104d live
Mallory McMorrow
MI — Mallory Mcmorrow 85d live
Dan Osborn
NE — Dan Osborn 113d live
Jon Ossoff
GA — Jon Ossoff 83d live
Graham Platner
ME — Graham Platner 58d live
Raja for Congress
IL — S Krishnamoorthi 109d live