📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Mark Warner VA US Inactive

FRIENDS OF MARK WARNER

ad creative

Elect Mark Warner

Elect Mark Warner

Chip in now >>

Chip in now >>

Ad copy

It's Mark Warner. I'm up against an important mid-month deadline, but right now, I'm falling a little bit behind of where we need to be. Can I count on your help to today to hit my goal, defend my seat next year, and continue the fight against Donald Trump?
It's Mark Warner. I'm up against an important mid-month deadline, but right now, I'm falling a little bit behind of where we need to be. Can I count on your help to today to hit my goal, defend my seat next year, and continue the fight against Donald Trump?

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score45.3/100
Spend / Reach / Long. / Eff.47.8 · 72.4 · 7.4 · 53.6
Spend rangeUSD 4,000–4,499
Impressions60,000 – 69,999
CPM (≈ $/1k impr)USD 65.38
Est. audience size100,001 – 500,000
Days live28 (2025-08-06 → 2025-09-03)
Created2025-08-06
Creative variants2 body · 2 headline
Platformsfacebook, instagram
Languagesen
CandidateVA — Mark Warner
Surfaced by“senate:Mark Warner”

🧠 AI analysis

Issuedemocracy elections
Framingpositive candidate
Message typefundraising
Emotional appealurgency
Production tiersemi pro
Who picturednone
Symbolsnone
Call to actiondonate
Standout elementBold teal background with oversized 'DONATE TODAY!' headline driving immediate action
TacticClassic deadline-urgency fundraising tactic — candidate invokes being 'behind' on a mid-month goal and frames the ask as both a personal favor and a fight against Trump to maximize donor motivation.

Where it ran (delivery by region)

Virginia100.0%

Who saw it (delivery)

18-24 · female 0.2%
45-54 · male 3.0%
65+ · male 20.5%
65+ · female 41.7%
55-64 · unknown 0.3%
55-64 · male 8.2%
55-64 · female 15.4%
45-54 · unknown 0.1%
45-54 · female 4.9%
18-24 · male 0.2%
35-44 · unknown 0.1%
35-44 · male 1.4%
35-44 · female 2.0%
25-34 · unknown 0.0%
25-34 · male 0.6%
25-34 · female 0.8%
18-24 · unknown 0.0%
65+ · unknown 0.8%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH — Sherrod Brown 189d live
Roy Cooper
NC — Roy Cooper 104d live
Mallory McMorrow
MI — Mallory Mcmorrow 85d live
Dan Osborn
NE — Dan Osborn 113d live
Graham Platner
ME — Graham Platner 58d live
Alexander Vindman
FL — Alexander Vindman 64d live
Raja for Congress
IL — S Krishnamoorthi 109d live
Jon Ossoff
GA — Jon Ossoff 60d live