📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
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Tom Cotton US Inactive

COTTON FOR SENATE, INC.

ad creative

I think Fauci should be FIRED. Do you agree?

Let me know here.

Ad copy

For the last year, Tony Fauci has had time to pose for glamour shots, throw out the first pitch, and appear on 19 podcasts per day. But he couldn’t be bothered to look into Communist China’s lies about the virus and its origins. That’s ridiculous — and I think Fauci needs to be FIRED. Do you agree? SIGN my petition to FIRE FAUCI here >>

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score51.4/100
Spend / Reach / Long. / Eff.43.1 · 88.7 · 5.0 · 68.9
Spend rangeUSD 2,500–2,999
Impressions300,000 – 349,999
CPM (≈ $/1k impr)USD 8.46
Est. audience size
Days live19 (2021-06-11 → 2021-06-30)
Created2021-06-11
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateAR — Tom Cotton
Surfaced by“senate:Tom Cotton”

🧠 AI analysis

Issuehealthcare
Framingattack opponent
Message typelist building survey
Emotional appealanger
Production tiersemi pro
Who picturedmedical
Symbolshealthcare
Call to actionsign petition
Standout elementDesaturated photo of Fauci in a mask surrounded by vivid red coronavirus imagery creating a menacing montage
TacticThe ad weaponizes a petition as a list-building vehicle, channeling anti-Fauci anger into a low-friction 'sign if you agree' CTA to grow Cotton's donor and activist database.

Where it ran (delivery by region)

Florida7.7%
California7.1%
Texas6.2%
Pennsylvania5.3%
Ohio4.9%
New York4.8%
Michigan4.3%

Who saw it (delivery)

18-24 · unknown 0.0%
55-64 · female 14.2%
45-54 · unknown 0.0%
55-64 · unknown 0.1%
18-24 · male 0.1%
35-44 · female 1.3%
65+ · male 22.4%
65+ · female 35.6%
55-64 · male 13.8%
25-34 · unknown 0.0%
35-44 · male 1.4%
25-34 · female 0.8%
45-54 · male 4.5%
45-54 · female 4.4%
65+ · unknown 0.3%
25-34 · male 0.7%
18-24 · female 0.2%
35-44 · unknown 0.0%

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