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Chris Pappas US Inactive

Chris Pappas for Senate

ad creative

🚨Tied Race Alert: Donate

Show your support with a contribution.

Ad copy

Hey folks, it’s Chris Pappas with an important update on this race: I’m tied with my opponent in multiple polls. It’s another reason why New Hampshire’s Senate race will be one of the most competitive — and expensive — races on the map this year. National Republicans and their dark money allies are ready to do whatever it takes to flip this seat. I’ve won tough races before, so I know this to be true: The way to win a race this close is with a strong grassroots team. If we’re going to have a chance to flip the Senate, I need you by my side in New Hampshire. Can I count on you to chip in today to help us keep up the fight?

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Performance proxies

Overall score47.8/100
Spend / Reach / Long. / Eff.47.8 · 73.9 · 14.9 · 54.7
Spend rangeUSD 4,000–4,499
Impressions70,000 – 79,999
CPM (≈ $/1k impr)USD 56.66
Est. audience size
Days live55 (2026-01-13 → 2026-03-09)
Created2026-01-13
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateNH — Chris Pappas
Surfaced by“senate:Chris Pappas”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typefundraising
Emotional appealurgency
Production tiersemi pro
Who picturedcandidate, opponent
Symbolsnone
Call to actiondonate
Standout elementSide-by-side candidate comparison with red-tinted opponent photo versus clean blue candidate photo and polling margin graphic
TacticUses a tied-poll alarm to manufacture urgency, framing the close race as a call-to-action that only a grassroots donation surge can answer.

Where it ran (delivery by region)

New Hampshire34.6%
Massachusetts9.0%
California7.8%
New York4.4%
Florida4.2%
Maine2.5%
Washington2.4%

Who saw it (delivery)

18-24 · female 0.1%
45-54 · male 2.5%
65+ · male 30.3%
65+ · female 38.6%
55-64 · unknown 0.2%
55-64 · male 6.5%
55-64 · female 9.8%
45-54 · unknown 0.1%
45-54 · female 4.6%
18-24 · male 0.1%
35-44 · unknown 0.1%
35-44 · male 1.7%
35-44 · female 2.9%
25-34 · unknown 0.0%
25-34 · male 0.6%
25-34 · female 1.0%
18-24 · unknown 0.0%
65+ · unknown 1.0%

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