John Deaton for US Senate US Inactive
JOHN DEATON FOR SENATE INC.
Ad copy
Building a life here shouldn’t feel this hard.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 29.3/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 47.5 · 1.1 · 68.5 |
| Spend range | <USD 99 |
| Impressions | 5,000 – 5,999 |
| CPM (≈ $/1k impr) | USD 9.0 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 5 (2026-03-27 → 2026-04-01) |
| Created | 2026-03-27 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | MA — John Deaton |
| Surfaced by | “senate:John Deaton” |
🧠 AI analysis
| Issue | housing |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | nostalgia |
| Production tier | professional |
| Who pictured | family children |
| Symbols | family, farm rural |
| Call to action | none |
| Standout element | Warm glowing New England home at dusk with silhouetted couple in doorway evoking aspirational domesticity |
| Tactic | The ad uses emotional nostalgia and the universal aspiration of home ownership to reframe economic anxiety as a family values issue, positioning Deaton as a champion for struggling Massachusetts families without attacking any opponent. |
Where it ran (delivery by region)
| Massachusetts | 100.0% |
Who saw it (delivery)
| 18-24 · female | 0.1% |
| 18-24 · male | 0.2% |
| 25-34 · female | 1.7% |
| 25-34 · male | 0.2% |
| 35-44 · female | 6.9% |
| 35-44 · male | 0.4% |
| 35-44 · unknown | 0.0% |
| 45-54 · female | 14.4% |
| 45-54 · male | 0.9% |
| 45-54 · unknown | 0.2% |
| 55-64 · female | 33.3% |
| 55-64 · male | 2.5% |
| 55-64 · unknown | 0.1% |
| 65+ · female | 35.9% |
| 65+ · male | 2.8% |
| 65+ · unknown | 0.4% |
