Reilly Neill for U.S. Senate US Inactive
REILLY FOR MONTANA
Affordability Means Staying or Leaving
Every closed storefront and sold family home weakens the fabric holding Montana together.
Ad copy
The people I meet across #Montana never ask for handouts. Every Montanan just wants a fair shake. They want to live in the towns where they grew up and to see their children and friends do the same. They want leadership that understands what they face every day. #MontanaLeads #ReillyforMontana #MontanaFirst
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 25.8/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 39.6 · 0.8 · 62.6 |
| Spend range | <USD 99 |
| Impressions | 2,000 – 2,999 |
| CPM (≈ $/1k impr) | USD 19.8 |
| Est. audience size | — |
| Days live | 4 (2025-11-15 → 2025-11-19) |
| Created | 2025-11-15 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MT — Reilly Neill |
| Surfaced by | “senate:Reilly Neill” |
🧠 AI analysis
| Issue | housing |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | nostalgia |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | farm rural |
| Call to action | learn more |
| Standout element | sweeping golden-sunset Montana landscape with a weathered old barn evoking deep rural nostalgia |
| Tactic | The ad uses an evocative rural landscape and populist 'fair shake' language to build empathetic identification with everyday Montanans worried about affordability and community loss, positioning the candidate as a grassroots listener rather than a politician. |
Where it ran (delivery by region)
| Montana | 31.0% |
| California | 6.1% |
| Washington | 4.5% |
| Texas | 4.3% |
| Oregon | 3.3% |
| Florida | 2.9% |
| Colorado | 2.7% |
Who saw it (delivery)
| 18-24 · female | 0.6% |
| 45-54 · unknown | 0.1% |
| 65+ · unknown | 0.4% |
| 65+ · male | 32.2% |
| 65+ · female | 36.0% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 9.4% |
| 55-64 · female | 7.8% |
| 45-54 · male | 3.8% |
| 18-24 · male | 0.7% |
| 45-54 · female | 2.2% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 2.4% |
| 35-44 · female | 1.2% |
| 25-34 · male | 2.1% |
| 25-34 · female | 0.9% |
| Unknown · male | 0.1% |
