Congressman Wiley Nickel US Inactive
Office of Congressman Wiley Nickel
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Today, Congressman Wiley Nickel (NC-13) introduced the Keep Housing Affordable Act to bolster the Low Income Housing Tax Credit (LIHTC) Program and incentivize developers to maintain the affordability of housing units for extended periods.
Ad copy
I introduced the Keep Housing Affordable act to strengthen the Low-Income Housing Tax Credit Program. My bill will incentivize developers to maintain affordable housing for fifty years, helping address the housing crisis in North Carolina. Follow my work to learn more.
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Performance proxies
| Overall score | 54.2/100 |
| Spend / Reach / Long. / Eff. | 43.1 · 91.4 · 11.6 · 70.9 |
| Spend range | USD 2,500–2,999 |
| Impressions | 400,000 – 449,999 |
| CPM (≈ $/1k impr) | USD 6.47 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 43 (2024-11-21 → 2025-01-03) |
| Created | 2024-11-08 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Wiley Nickel |
| Surfaced by | “senate:Wiley Nickel” |
🧠 AI analysis
| Issue | housing |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | hope |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | Bold blue 'AFFORDABLE HOUSING' text dominating the graphic paired with candidate photo against an apartment building backdrop |
| Tactic | The ad uses a legislative accomplishment as credibility-building awareness content, positioning Nickel as a proactive fighter for constituents on a tangible kitchen-table issue ahead of a likely Senate run. |
Where it ran (delivery by region)
| North Carolina | 100.0% |
| Virginia | 0.0% |
| Unknown | 0.0% |
Who saw it (delivery)
| 18-24 · female | 16.8% |
| 45-54 · male | 3.7% |
| 65+ · male | 4.7% |
| 65+ · female | 8.5% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 3.7% |
| 55-64 · female | 5.2% |
| 45-54 · unknown | 0.3% |
| 45-54 · female | 4.3% |
| 18-24 · male | 8.9% |
| 35-44 · unknown | 0.7% |
| 35-44 · male | 6.3% |
| 35-44 · female | 6.8% |
| 25-34 · unknown | 2.2% |
| 25-34 · male | 9.7% |
| 25-34 · female | 12.0% |
| 18-24 · unknown | 6.1% |
| 65+ · unknown | 0.2% |
