Raja Krishnamoorthi US Inactive
RAJA FOR ILLINOIS
Raja Krishnamoorthi For Senate
Ad copy
Public housing and food stamps helped my family get by. I’m fighting against Trump’s efforts to destroy programs like these.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 52.0/100 |
| Spend / Reach / Long. / Eff. | 52.4 · 90.1 · 1.9 · 63.6 |
| Spend range | USD 6,000–6,999 |
| Impressions | 350,000 – 399,999 |
| CPM (≈ $/1k impr) | USD 17.33 |
| Est. audience size | — |
| Days live | 8 (2025-07-21 → 2025-07-29) |
| Created | 2025-07-21 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | IL — S Krishnamoorthi |
| Surfaced by | “senate:S Krishnamoorthi” |
🧠 AI analysis
| Issue | housing |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | nostalgia |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | farm rural, family |
| Call to action | learn more |
| Standout element | vintage sepia-toned photograph of a modest public housing bungalow evoking personal family memory |
| Tactic | The candidate uses a deeply personal origin story tied to public housing and food stamps to build authentic relatability while framing Trump as a threat to vulnerable families, converting nostalgia into political urgency. |
Where it ran (delivery by region)
| Illinois | 100.0% |
Who saw it (delivery)
| 18-24 · female | 1.3% |
| 45-54 · male | 8.1% |
| 65+ · male | 8.6% |
| 65+ · female | 17.0% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 7.6% |
| 55-64 · female | 12.9% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 10.7% |
| 18-24 · male | 1.6% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 8.3% |
| 35-44 · female | 10.0% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 6.7% |
| 25-34 · female | 6.1% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.2% |
