John Deaton for US Senate US Inactive
JOHN DEATON FOR SENATE INC.
Ad copy
We are dead last in housing affordability in America, paying 106% higher housing costs than the national average, nearly double for the same electricity use as households across the nation, and 75% more for natural gas. One party rule in Massachusetts is not helping working families who are being squeezed every month. Let’s stop the madness together.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 25.9/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 39.6 · 1.4 · 62.6 |
| Spend range | <USD 99 |
| Impressions | 2,000 – 2,999 |
| CPM (≈ $/1k impr) | USD 19.8 |
| Est. audience size | — |
| Days live | 6 (2026-02-10 → 2026-02-16) |
| Created | 2026-02-10 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MA — John Deaton |
| Surfaced by | “senate:John Deaton” |
🧠 AI analysis
| Issue | housing |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | candidate, diverse crowd |
| Symbols | us flag, family |
| Call to action | none |
| Standout element | candidate speaking earnestly at an intimate indoor house-party setting with audience backs visible in foreground |
| Tactic | The ad uses stark statistics (106% higher housing costs, double electricity bills) to frame one-party rule as the cause of Massachusetts families' financial pain, positioning Deaton as the populist solution. |
Where it ran (delivery by region)
| Massachusetts | 100.0% |
Who saw it (delivery)
| 25-34 · female | 1.0% |
| 25-34 · male | 7.7% |
| 25-34 · unknown | 0.1% |
| 35-44 · female | 3.0% |
| 35-44 · male | 8.8% |
| 35-44 · unknown | 0.2% |
| 45-54 · female | 5.6% |
| 45-54 · male | 12.5% |
| 45-54 · unknown | 0.2% |
| 55-64 · female | 10.4% |
| 55-64 · male | 19.9% |
| 55-64 · unknown | 0.4% |
| 65+ · female | 11.5% |
| 65+ · male | 18.3% |
| 65+ · unknown | 0.4% |
