Graham Platner US Inactive
GRAHAM FOR MAINE
Important Message
Important Message
I am counting on grassroots donors like you to chip in now if we're going to defeat Susan Collins and flip Maine blue.
I am counting on grassroots donors like you to chip in now if we're going to defeat Susan Collins and flip Maine blue.
Ad copy
Hey everyone, Graham Platner here. Susan Collins, AIPAC, and the Republican Super PACs are already running millions in negative TV ads attacking me and flooding the airwaves. We need to fight back. But to do so, we need money. We need to raise about $100,000, and I'm counting on people like you to give now if we're going to win. I'm not taking money from corporate PACs or special interests like AIPAC. Instead, I'm relying entirely on you to defeat Susan Collins and flip Maine blue. So please, will you make a monthly donation right now to our campaign to help me fight back, defeat Susan Collins, and take back the Senate for Democrats?
Hey everyone, Graham Platner here. Susan Collins, AIPAC, and the Republican Super PACs are already running millions in negative TV ads attacking me and flooding the airwaves. We need to fight back. But to do so, we need money. We need to raise about $100,000, and I'm counting on people like you to give now if we're going to win. I'm not taking money from corporate PACs or special interests like AIPAC. Instead, I'm relying entirely on you to defeat Susan Collins and flip Maine blue. So please, will you make a monthly donation right now to our campaign to help me fight back, defeat Susan Collins, and take back the Senate for Democrats?
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 59.9/100 |
| Spend / Reach / Long. / Eff. | 71.2 · 100.0 · 10.5 · 57.8 |
| Spend range | USD 35,000–39,999 |
| Impressions | 1,000,000 – 0 |
| CPM (≈ $/1k impr) | USD 37.5 |
| Est. audience size | — |
| Days live | 39 (2026-05-12 → 2026-06-20) |
| Created | 2026-05-12 |
| Creative variants | 2 body · 2 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Graham Platner |
| Surfaced by | “senate:Graham Platner” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | farm rural |
| Call to action | donate |
| Standout element | Candidate in Carhartt jacket on a Maine dock holding a lobster trap — deliberate everyman working-class visual identity |
| Tactic | The ad uses an underdog-vs-big-money urgency frame — naming AIPAC and Republican Super PACs as villains — to drive grassroots fundraising by positioning the candidate as a scrappy, PAC-free outsider who needs immediate donor support to survive. |
Where it ran (delivery by region)
| Maine | 12.6% |
| California | 9.9% |
| Massachusetts | 9.5% |
| New York | 7.9% |
| Washington | 4.0% |
| Florida | 3.7% |
| Pennsylvania | 3.3% |
Who saw it (delivery)
| 18-24 · female | 0.3% |
| 45-54 · male | 9.7% |
| 65+ · unknown | 0.6% |
| 65+ · male | 22.4% |
| 65+ · female | 16.8% |
| 55-64 · unknown | 0.3% |
| 55-64 · male | 12.8% |
| 55-64 · female | 6.5% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 3.4% |
| 18-24 · male | 1.9% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 11.9% |
| 35-44 · female | 3.1% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 8.0% |
| 25-34 · female | 1.7% |
| 18-24 · unknown | 0.0% |
| Unknown · unknown | 0.0% |
