TEAM GRAHAM, INC.
Chip in $20.20 Now!
A special message from Senator Tim Scott (R-SC): Out-of-state liberals are funneling millions π° π° π° into South Carolina in an attempt to buy this election and win a Democratic Majority in the Senate. We must fight back. Will you join me in supporting Senator Lindsey Graham by chipping in $20.20 right now?
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| Overall score | 58.4/100 |
| Spend / Reach / Long. / Eff. | 63.0 Β· 98.4 Β· 9.9 Β· 62.3 |
| Spend range | USD 15,000β19,999 |
| Impressions | 800,000 β 899,999 |
| CPM (β $/1k impr) | USD 20.59 |
| Est. audience size | 500,001 β 1,000,000 |
| Days live | 37 (2020-07-28 β 2020-09-03) |
| Created | 2020-07-28 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SC β Lindsey Graham |
| Surfaced by | βsenate:SC β Lindsey Grahamβ |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | money cash |
| Call to action | donate |
| Standout element | Tim Scott delivering a direct-to-camera video endorsement as a surrogate fundraising appeal |
| Tactic | Leverages a high-profile Black Republican senator as a credibility surrogate to amplify the threat of outside liberal money and drive urgent small-dollar donations. |
| Florida | 9.4% |
| Texas | 8.7% |
| California | 7.4% |
| South Carolina | 4.5% |
| New York | 4.5% |
| North Carolina | 4.1% |
| Georgia | 4.0% |
| 45-54 Β· unknown | 0.1% |
| 55-64 Β· unknown | 0.3% |
| 45-54 Β· male | 4.5% |
| 65+ Β· female | 36.1% |
| 55-64 Β· female | 22.3% |
| 65+ Β· male | 16.4% |
| 55-64 Β· male | 13.2% |
| 65+ Β· unknown | 0.4% |
| 45-54 Β· female | 6.7% |