πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Lindsey Graham US Inactive

TEAM GRAHAM, INC.

ad creative

Support Senator Lindsey Graham!

Chip in $20.20 Now!

Ad copy

A special message from Senator Tim Scott (R-SC): Out-of-state liberals are funneling millions πŸ’° πŸ’° πŸ’° into South Carolina in an attempt to buy this election and win a Democratic Majority in the Senate. We must fight back. Will you join me in supporting Senator Lindsey Graham by chipping in $20.20 right now?

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score58.4/100
Spend / Reach / Long. / Eff.63.0 Β· 98.4 Β· 9.9 Β· 62.3
Spend rangeUSD 15,000–19,999
Impressions800,000 – 899,999
CPM (β‰ˆ $/1k impr)USD 20.59
Est. audience size500,001 – 1,000,000
Days live37 (2020-07-28 β†’ 2020-09-03)
Created2020-07-28
Creative variants1 body Β· 1 headline
Platformsfacebook, instagram
Languagesen
CandidateSC β€” Lindsey Graham
Surfaced byβ€œsenate:SC β€” Lindsey Graham”

🧠 AI analysis

Issuedemocracy elections
Framingpositive candidate
Message typefundraising
Emotional appealfear
Production tiersemi pro
Who picturedcandidate
Symbolsmoney cash
Call to actiondonate
Standout elementTim Scott delivering a direct-to-camera video endorsement as a surrogate fundraising appeal
TacticLeverages a high-profile Black Republican senator as a credibility surrogate to amplify the threat of outside liberal money and drive urgent small-dollar donations.

Where it ran (delivery by region)

Florida9.4%
Texas8.7%
California7.4%
South Carolina4.5%
New York4.5%
North Carolina4.1%
Georgia4.0%

Who saw it (delivery)

45-54 Β· unknown 0.1%
55-64 Β· unknown 0.3%
45-54 Β· male 4.5%
65+ Β· female 36.1%
55-64 Β· female 22.3%
65+ Β· male 16.4%
55-64 Β· male 13.2%
65+ Β· unknown 0.4%
45-54 Β· female 6.7%

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