ALASKANS FOR MARY
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| Overall score | 56.0/100 |
| Spend / Reach / Long. / Eff. | 65.7 · 92.5 · 9.9 · 56.0 |
| Spend range | USD 20,000–24,999 |
| Impressions | 450,000 – 499,999 |
| CPM (≈ $/1k impr) | USD 47.37 |
| Est. audience size | — |
| Days live | 37 (2026-02-01 → 2026-03-10) |
| Created | 2026-01-29 |
| Creative variants | 0 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | AK — Mary Peltola |
| Surfaced by | “senate:Mary Peltola” |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Three stacked bold-text overlay blocks dominating the candidate photo with escalating rhetorical questions |
| Tactic | Uses a classic conditional fundraising ask ('if you knew…wouldn't it be worth it?') to lower the psychological barrier to a $25 donation while framing it as a systemic change opportunity. |
| Alaska | 22.0% |
| California | 12.3% |
| Washington | 9.0% |
| New York | 4.4% |
| Florida | 3.6% |
| Oregon | 3.5% |
| Massachusetts | 2.7% |
| 18-24 · female | 0.8% |
| 45-54 · unknown | 0.2% |
| Unknown · female | 0.0% |
| 65+ · unknown | 0.8% |
| 65+ · male | 28.0% |
| 65+ · female | 28.8% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 7.7% |
| 55-64 · female | 8.5% |
| 45-54 · male | 4.2% |
| 18-24 · male | 0.8% |
| 45-54 · female | 5.1% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 3.7% |
| 35-44 · female | 4.8% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 2.6% |
| 25-34 · female | 3.4% |
| 18-24 · unknown | 0.1% |
| Unknown · male | 0.0% |