WAHLS FOR IOWA
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 38.9/100 |
| Spend / Reach / Long. / Eff. | 25.8 · 61.7 · 7.2 · 61.0 |
| Spend range | USD 500–599 |
| Impressions | 20,000 – 24,999 |
| CPM (≈ $/1k impr) | USD 24.42 |
| Est. audience size | — |
| Days live | 27 (2025-07-25 → 2025-08-21) |
| Created | 2025-07-25 |
| Creative variants | 0 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | IA — Zach Wahls |
| Surfaced by | “senate:Zach Wahls” |
| Issue | jobs labor |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | professional |
| Who pictured | workers labor, medical |
| Symbols | factory industry |
| Call to action | learn more |
| Standout element | Everyday worker in scrubs/blue collar setting delivering the testimonial directly to camera |
| Tactic | Uses a relatable working-class woman as a surrogate testimonial to build trust on jobs and manufacturing issues, grounding the political message in authentic blue-collar Ohio identity. |
| Iowa | 59.6% |
| California | 5.4% |
| Illinois | 3.0% |
| New York | 2.7% |
| Minnesota | 2.0% |
| Texas | 1.9% |
| Florida | 1.6% |
| 18-24 · female | 0.6% |
| 45-54 · male | 4.6% |
| 65+ · male | 19.1% |
| 65+ · female | 31.6% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 6.9% |
| 55-64 · female | 12.0% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 7.1% |
| 18-24 · male | 1.0% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 4.2% |
| 35-44 · female | 5.9% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 2.4% |
| 25-34 · female | 3.2% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.6% |