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Chris Pappas US Inactive

Chris Pappas for Senate

ad creative

🚨Tied Race Alert: Donate

Show your support with a contribution.

Ad copy

Hey folks, it’s Chris Pappas with an important update on this race: I’m tied with my opponent in multiple polls. It’s another reason why New Hampshire’s Senate race will be one of the most competitive — and expensive — races on the map this year. National Republicans and their dark money allies are ready to do whatever it takes to flip this seat. I’ve won tough races before, so I know this to be true: The way to win a race this close is with a strong grassroots team. If we’re going to have a chance to flip the Senate, I need you by my side in New Hampshire. Can I count on you to chip in today to help us keep up the fight?

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score44.2/100
Spend / Reach / Long. / Eff.41.0 · 70.7 · 8.0 · 57.1
Spend rangeUSD 2,000–2,499
Impressions50,000 – 59,999
CPM (≈ $/1k impr)USD 40.9
Est. audience size
Days live30 (2026-01-13 → 2026-02-12)
Created2026-01-13
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateNH — Chris Pappas
Surfaced by“senate:Chris Pappas”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typefundraising
Emotional appealurgency
Production tiersemi pro
Who picturedcandidate, opponent
Symbolsnone
Call to actiondonate
Standout elementSide-by-side candidate comparison with red-tinted opponent photo versus clean blue candidate photo and polling margin graphic
TacticUses a tied-poll alarm to manufacture urgency, framing the close race as a call-to-action that only a grassroots donation surge can answer.

Where it ran (delivery by region)

New Hampshire48.9%
Massachusetts9.0%
California5.8%
New York3.2%
Florida3.0%
Maine2.7%
Vermont1.8%

Who saw it (delivery)

18-24 · female 0.1%
45-54 · male 3.4%
65+ · male 21.7%
65+ · female 35.8%
55-64 · unknown 0.2%
55-64 · male 6.6%
55-64 · female 13.5%
45-54 · unknown 0.1%
45-54 · female 7.6%
18-24 · male 0.1%
35-44 · unknown 0.1%
35-44 · male 2.4%
35-44 · female 4.6%
25-34 · unknown 0.1%
25-34 · male 0.9%
25-34 · female 1.7%
18-24 · unknown 0.0%
65+ · unknown 0.9%

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