Cindy Hyde Smith for US Senate
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White House Scavenger Hunt: Click on what doesn't belong!
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| Overall score | 32.5/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 51.9 · 6.6 · 71.7 |
| Spend range | <USD 99 |
| Impressions | 8,000 – 8,999 |
| CPM (≈ $/1k impr) | USD 5.82 |
| Est. audience size | — |
| Days live | 25 (2021-09-29 → 2021-10-24) |
| Created | 2021-09-29 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | MS — Cindy Hyde-Smith |
| Surfaced by | “senate:Cindy Hyde-Smith” |
| Issue | foreign policy defense |
| Framing | attack opponent |
| Message type | list building survey |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | none |
| Call to action | learn more |
| Standout element | Chinese flag flying over the White House alongside a UFO, framing Biden as alien and treasonous |
| Tactic | Gamified interactive engagement tactic disguises an attack ad as a scavenger hunt, lowering resistance while collecting list sign-ups through novelty and humor. |
| Texas | 9.3% |
| Florida | 6.2% |
| Tennessee | 4.7% |
| California | 4.6% |
| Alabama | 4.3% |
| Mississippi | 3.7% |
| North Carolina | 3.6% |
| 35-44 · unknown | 0.0% |
| 65+ · male | 30.4% |
| 65+ · unknown | 0.4% |
| 35-44 · male | 0.4% |
| 25-34 · male | 0.2% |
| 55-64 · male | 15.4% |
| 65+ · female | 37.3% |
| 45-54 · male | 2.8% |
| 45-54 · female | 1.1% |
| 45-54 · unknown | 0.0% |
| 55-64 · female | 11.4% |
| 55-64 · unknown | 0.1% |
| 35-44 · female | 0.2% |
| 25-34 · female | 0.1% |
| 25-34 · unknown | 0.0% |
| 18-24 · male | 0.1% |
| 18-24 · female | 0.0% |