Mallory McMorrow US Inactive
Mallory McMorrow for Michigan
Donate now
Donate now
Ad copy
I’m asking you to donate to my campaign because I know we can’t just show up on Election Day and expect to win. Your donation right now will go much further than that same donation given later on in the campaign. That’s because building relationships with voters takes time. Politics is no longer transactional. To win this election, we must show up in every community across this state, not just once, but consistently. That’s what we’re doing. And I hope you’ll help fuel this work with a donation today.
I’m asking you to donate to my campaign because I know we can’t just show up on Election Day and expect to win. Your donation right now will go much further than that same donation given later on in the campaign. That’s because building relationships with voters takes time. Politics is no longer transactional. To win this election, we must show up in every community across this state, not just once, but consistently. That’s what we’re doing. And I hope you’ll help fuel this work with a donation today.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 49.6/100 |
| Spend / Reach / Long. / Eff. | 50.6 · 78.0 · 14.0 · 55.8 |
| Spend range | USD 5,000–5,999 |
| Impressions | 100,000 – 124,999 |
| CPM (≈ $/1k impr) | USD 48.88 |
| Est. audience size | — |
| Days live | 52 (2025-07-29 → 2025-09-19) |
| Created | 2025-07-29 |
| Creative variants | 2 body · 2 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MI — Mallory Mcmorrow |
| Surfaced by | “senate:Mallory Mcmorrow” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Candidate speaking directly to camera in a warm, bookshelf-backed home setting with karaoke-style subtitle overlay emphasizing key words in yellow |
| Tactic | The ad uses an early-money urgency argument — donation now goes further than later — delivered in a candid, unscripted video style to build personal trust and lower the psychological barrier to giving. |
Where it ran (delivery by region)
| Michigan | 50.6% |
| California | 6.3% |
| New York | 3.8% |
| Illinois | 2.9% |
| Ohio | 2.5% |
| Florida | 2.4% |
| Washington | 2.4% |
Who saw it (delivery)
| 18-24 · female | 0.3% |
| 45-54 · male | 5.6% |
| 65+ · male | 29.9% |
| 65+ · female | 26.0% |
| 55-64 · unknown | 0.3% |
| 55-64 · male | 12.5% |
| 55-64 · female | 10.6% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 4.7% |
| 18-24 · male | 0.5% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 3.0% |
| 35-44 · female | 2.8% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 1.5% |
| 25-34 · female | 1.3% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.8% |
