Friends of Bryce Reeves
Political popularity is a curious thing. How do we really pick the best candidate? Qualified candidates stick to their records, policy and facts while rookies often resort to warm fuzzy,
ICYMI: If you have the time, please take a minute to read this beautifully written Letter to the Editor on what is truly at stake in the 28th Senate District Republican Primary. It is essential that if we want to pass STRONG CONSERVATIVE LEGISLATION down in Richmond that we take back the Senate Majority from the Democrats this November. That is my mission, and it starts by winning on May 6th.
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 23.4/100 |
| Spend / Reach / Long. / Eff. | 0.0 Β· 34.4 Β· 0.6 Β· 58.7 |
| Spend range | <USD 99 |
| Impressions | 1,000 β 1,999 |
| CPM (β $/1k impr) | USD 33.01 |
| Est. audience size | 100,001 β 500,000 |
| Days live | 3 (2023-04-24 β 2023-04-27) |
| Created | 2023-04-24 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | VA β Bryce Reeves |
| Surfaced by | βsenate:Bryce Reevesβ |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | none |
| Standout element | Borrowed credibility via a newspaper Letter to the Editor headline framed as third-party validation |
| Tactic | The ad leverages a third-party newspaper letter to establish candidate credibility and frame the primary as a high-stakes conservative mission, using urgency and borrowed media authority to motivate base turnout before the May 6th primary. |
| Virginia | 100.0% |
| 45-54 Β· unknown | 0.2% |
| 35-44 Β· female | 4.1% |
| 25-34 Β· female | 3.5% |
| 45-54 Β· female | 9.7% |
| 65+ Β· female | 15.3% |
| 45-54 Β· male | 10.5% |
| 65+ Β· male | 16.7% |
| 35-44 Β· male | 5.2% |
| 55-64 Β· male | 16.9% |
| 25-34 Β· male | 3.1% |
| 55-64 Β· female | 14.2% |
| 65+ Β· unknown | 0.3% |
| 55-64 Β· unknown | 0.2% |