πŸ“Œ The Swipe File

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Bryce Reeves US Inactive

Friends of Bryce Reeves

ad creative

Performance or poisonality; take your pick

Political popularity is a curious thing. How do we really pick the best candidate? Qualified candidates stick to their records, policy and facts while rookies often resort to warm fuzzy,

Ad copy

ICYMI: If you have the time, please take a minute to read this beautifully written Letter to the Editor on what is truly at stake in the 28th Senate District Republican Primary. It is essential that if we want to pass STRONG CONSERVATIVE LEGISLATION down in Richmond that we take back the Senate Majority from the Democrats this November. That is my mission, and it starts by winning on May 6th.

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score23.4/100
Spend / Reach / Long. / Eff.0.0 Β· 34.4 Β· 0.6 Β· 58.7
Spend range<USD 99
Impressions1,000 – 1,999
CPM (β‰ˆ $/1k impr)USD 33.01
Est. audience size100,001 – 500,000
Days live3 (2023-04-24 β†’ 2023-04-27)
Created2023-04-24
Creative variants1 body Β· 1 headline
Platformsfacebook, instagram
Languagesen
CandidateVA β€” Bryce Reeves
Surfaced byβ€œsenate:Bryce Reeves”

🧠 AI analysis

Issuedemocracy elections
Framingpositive candidate
Message typepersuasion
Emotional appealurgency
Production tiersemi pro
Who picturednone
Symbolsnone
Call to actionnone
Standout elementBorrowed credibility via a newspaper Letter to the Editor headline framed as third-party validation
TacticThe ad leverages a third-party newspaper letter to establish candidate credibility and frame the primary as a high-stakes conservative mission, using urgency and borrowed media authority to motivate base turnout before the May 6th primary.

Where it ran (delivery by region)

Virginia100.0%

Who saw it (delivery)

45-54 Β· unknown 0.2%
35-44 Β· female 4.1%
25-34 Β· female 3.5%
45-54 Β· female 9.7%
65+ Β· female 15.3%
45-54 Β· male 10.5%
65+ Β· male 16.7%
35-44 Β· male 5.2%
55-64 Β· male 16.9%
25-34 Β· male 3.1%
55-64 Β· female 14.2%
65+ Β· unknown 0.3%
55-64 Β· unknown 0.2%

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