📌 The Swipe File

Graham Platner US Inactive

GRAHAM FOR MAINE

Is there anything I can say?

If I’m going to fight back against AIPAC and the billionaire Super PACs, I am counting on your support now.

Ad copy

Is there anything I can say to convince you to make a donation to my campaign to defeat Susan Collins before midnight tonight? What if I told you that I am the Marine Corps veteran and oyster farmer running as a Democrat against Susan Collins here in Maine? What if I told you that Susan Collins is the most vulnerable Republican senator in the entire country? What if I told you that the future of our very democracy hinges on defeating Susan Collins and taking back the Senate in 2026? And what if I told you that I’m not taking money from AIPAC or the billionaires, so the only way we’ll defeat Susan Collins and take back the Senate is if you chip in now? We need to raise another $10,000 before midnight tonight if we’re going to win and flip this Senate seat blue, but right now, we’re still very short. If I’m going to defeat Susan Collins, I am counting on you to give now: Please, will you make a monthly donation right now to my campaign – whatever you can afford – to help me defeat Susan Collins, flip Maine blue, and take back the Senate for Democrats? We aren’t going to defeat Susan Collins with another cookie-cutter corporate Democrat. But if I’m going to fight back against AIPAC and the billionaire Super PACs, I am counting on your support now. We can win this seat for working-class people. But we can only do it together. In solidarity, Graham Platner

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score	58.5/100
Spend / Reach / Long. / Eff.	69.6 · 98.4 · 8.5 · 57.6
Spend range	USD 30,000–34,999
Impressions	800,000 – 899,999
CPM (≈ $/1k impr)	USD 38.23
Est. audience size	—
Days live	32 (2025-08-23 → 2025-09-24)
Created	2025-08-23
Creative variants	1 body · 1 headline
Platforms	facebook, instagram
Languages	en
Candidate	ME — Graham Platner
Surfaced by	“senate:Graham Platner”

🧠 AI analysis

Issue	democracy elections
Framing	contrast comparison
Message type	fundraising
Emotional appeal	urgency
Production tier	semi pro
Who pictured	candidate, veterans military
Symbols	military, farm rural
Call to action	donate
Standout element	Candidate photographed casually outdoors against a coastal Maine waterscape, projecting authentic everyman credibility
Tactic	The 'what if I told you' rhetorical cascade builds urgency and personal connection while the anti-AIPAC/billionaire framing positions the candidate as a grassroots underdog to motivate small-dollar donors ahead of a midnight deadline.

Where it ran (delivery by region)

Maine	16.4%
Massachusetts	10.6%
California	8.8%
New York	8.0%
Washington	3.6%
Pennsylvania	3.2%
New Hampshire	3.1%

Who saw it (delivery)

18-24 · female	1.2%
45-54 · male	6.1%
65+ · male	15.0%
65+ · female	21.4%
55-64 · unknown	0.3%
55-64 · male	8.5%
55-64 · female	10.2%
45-54 · unknown	0.3%
45-54 · female	6.5%
18-24 · male	3.2%
35-44 · unknown	0.4%
35-44 · male	7.4%
35-44 · female	6.9%
25-34 · unknown	0.4%
25-34 · male	6.8%
25-34 · female	4.7%
18-24 · unknown	0.2%
65+ · unknown	0.6%