Hallie Shoffner US Inactive
Hallie Shoffner for Arkansas
Hallie Shoffner for Arkansas
Ad copy
We need a senator who will fight to protect our healthcare and bring costs down. That’s not Tom Cotton. But it is me.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 52.7/100 |
| Spend / Reach / Long. / Eff. | 38.3 · 94.0 · 2.2 · 76.2 |
| Spend range | USD 1,500–1,999 |
| Impressions | 500,000 – 599,999 |
| CPM (≈ $/1k impr) | USD 3.18 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 9 (2026-02-23 → 2026-03-04) |
| Created | 2026-02-23 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | AR — Hallie Shoffner |
| Surfaced by | “senate:Hallie Shoffner” |
🧠 AI analysis
| Issue | healthcare |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | learn more |
| Standout element | Stark black video thumbnail creating anticipation with minimal distraction from the contrast message |
| Tactic | The ad uses a direct contrast frame — naming and dismissing the incumbent Tom Cotton before pivoting to Shoffner as the solution — a classic challenger move to define both candidates simultaneously in a single sentence. |
Where it ran (delivery by region)
| Arkansas | 100.0% |
| Oklahoma | 0.0% |
| Tennessee | 0.0% |
| Texas | 0.0% |
| Kansas | 0.0% |
| Nebraska | 0.0% |
| Cairo Governorate | 0.0% |
Who saw it (delivery)
| 25-34 · female | 1.0% |
| 55-64 · male | 11.6% |
| Unknown · male | 0.1% |
| Unknown · female | 0.0% |
| 65+ · unknown | 0.0% |
| 65+ · male | 0.1% |
| 65+ · female | 0.1% |
| 55-64 · unknown | 0.1% |
| 55-64 · female | 5.8% |
| 25-34 · male | 1.2% |
| 45-54 · unknown | 0.2% |
| 45-54 · male | 19.4% |
| 45-54 · female | 9.3% |
| 35-44 · unknown | 0.4% |
| 35-44 · male | 32.8% |
| 35-44 · female | 17.9% |
| 25-34 · unknown | 0.0% |
| Unknown · unknown | 0.0% |
