📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Raja for Congress US Inactive

FRIENDS OF RAJA FOR CONGRESS

ad creative

QUICKLY -- SIGN ON >>

1,000 SIGNATURES NEEDED BEFORE MIDNIGHT!

Ad copy

I’m floored. I just learned that Trump announced a $292 BILLION cut to our social safety net. Quickly -- I need your immediate help to stop these cruel cuts. Can you sign my petition before midnight to help me protect our Social Security and Medicare from Trump’s attacks?

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score50.6/100
Spend / Reach / Long. / Eff.41.0 · 69.3 · 36.1 · 56.1
Spend rangeUSD 2,000–2,499
Impressions45,000 – 49,999
CPM (≈ $/1k impr)USD 47.36
Est. audience size
Days live132 (2020-06-10 → 2020-10-20)
Created2020-06-10
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateIL — S Krishnamoorthi
Surfaced by“senate:S Krishnamoorthi”

🧠 AI analysis

Issuesocial security medicare
Framingattack opponent
Message typelist building survey
Emotional appealfear
Production tiersemi pro
Who picturedopponent
Symbolsnone
Call to actionsign petition
Standout elementdarkened dramatic close-up of Trump with red banner slash across his face reading the dollar figure cut
TacticClassic fear-and-urgency tactic pairing a menacing image of the opponent with a hard midnight deadline to drive petition signatures and list growth.

Where it ran (delivery by region)

California15.9%
New York7.4%
Florida7.1%
Texas6.8%
Pennsylvania3.5%
Washington3.1%
Ohio3.1%

Who saw it (delivery)

45-54 · unknown 0.1%
45-54 · female 4.1%
35-44 · unknown 0.1%
65+ · unknown 0.5%
55-64 · unknown 0.3%
35-44 · male 7.2%
65+ · female 22.2%
55-64 · female 10.5%
55-64 · male 16.3%
45-54 · male 9.3%
35-44 · female 2.8%
65+ · male 26.5%

Similar ads (same issue, matching framing or emotional appeal)

Colin Allred
TX — Colin Allred 36d live
Colin Allred
TX — Colin Allred 24d live
Sherrod Brown
OH — Sherrod Brown 15d live
Colin Allred
TX — Colin Allred 16d live
Dan Osborn for Senate
NE — Dan Osborn 26d live
Chris Coons
DE — Chris Coons 63d live
Raja for Congress
IL — S Krishnamoorthi 132d live
Chris Coons
DE — Chris Coons 63d live