📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
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Raja for Congress US Inactive

FRIENDS OF RAJA FOR CONGRESS

ad creative

QUICKLY -- SIGN ON >>

1,000 SIGNATURES NEEDED BEFORE MIDNIGHT!

Ad copy

I’m floored. I just learned that Trump announced a $292 BILLION cut to our social safety net. Quickly -- I need your immediate help to stop these cruel cuts. Can you sign my petition before midnight to help me protect our Social Security and Medicare from Trump’s attacks?

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score55.2/100
Spend / Reach / Long. / Eff.52.4 · 81.7 · 29.5 · 57.3
Spend rangeUSD 6,000–6,999
Impressions150,000 – 174,999
CPM (≈ $/1k impr)USD 40.0
Est. audience size
Days live108 (2020-02-18 → 2020-06-05)
Created2020-02-18
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateIL — S Krishnamoorthi
Surfaced by“senate:S Krishnamoorthi”

🧠 AI analysis

Issuesocial security medicare
Framingattack opponent
Message typelist building survey
Emotional appealfear
Production tiersemi pro
Who picturedopponent
Symbolsnone
Call to actionsign petition
Standout elementdarkened dramatic close-up of Trump with red banner slash across his face reading the dollar figure cut
TacticClassic fear-and-urgency tactic pairing a menacing image of the opponent with a hard midnight deadline to drive petition signatures and list growth.

Where it ran (delivery by region)

California10.3%
New York8.2%
Texas7.8%
Florida7.1%
Illinois4.2%
Michigan4.1%
Ohio4.1%

Who saw it (delivery)

45-54 · female 19.2%
65+ · female 33.8%
55-64 · female 26.1%
35-44 · female 20.9%

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