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Juliana Stratton US Inactive

JULIANA FOR ILLINOIS

ad creative

Juliana for Senate

Juliana for Senate

Ad copy

I’m going to be direct with you because that’s how I lead: June 30th is our very first official FEC fundraising deadline, and I need your help to make sure we show up strong. After this deadline, we’ll be legally required to publicly report how many people have contributed to this campaign — and how much we’ve raised together as a grassroots movement. I’m running against an opponent with $20 million in the bank already. Everyone from our opponents to the media will be combing through every single line of our fundraising report, searching for weakness, betting that we can’t build a grassroots coalition strong enough to win. Let's prove them wrong. But I need you with me. Will you make a $10 donation to my Senate campaign to help us show out strong before our FIRST FEC fundraising deadline on June 30th?
I’m going to be direct with you because that’s how I lead: June 30th is our very first official FEC fundraising deadline, and I need your help to make sure we show up strong. After this deadline, we’ll be legally required to publicly report how many people have contributed to this campaign — and how much we’ve raised together as a grassroots movement. I’m running against an opponent with $20 million in the bank already. Everyone from our opponents to the media will be combing through every single line of our fundraising report, searching for weakness, betting that we can’t build a grassroots coalition strong enough to win. Let's prove them wrong. But I need you with me. Will you make a $10 donation to my Senate campaign to help us show out strong before our FIRST FEC fundraising deadline on June 30th?

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Performance proxies

Overall score32.4/100
Spend / Reach / Long. / Eff.17.4 · 51.9 · 0.6 · 59.6
Spend rangeUSD 200–299
Impressions8,000 – 8,999
CPM (≈ $/1k impr)USD 29.35
Est. audience size
Days live3 (2025-06-28 → 2025-07-01)
Created2025-06-28
Creative variants2 body · 2 headline
Platformsfacebook, instagram
Languagesen
CandidateIL — Juliana Stratton
Surfaced by“senate:Juliana Stratton”

🧠 AI analysis

Issuedemocracy elections
Framingpositive candidate
Message typefundraising
Emotional appealurgency
Production tierdiy amateur
Who picturedcandidate
Symbolsnone
Call to actiondonate
Standout elementcandidate speaking directly to camera outdoors on an urban bridge in a selfie-style video, creating raw authenticity
TacticClassic FEC deadline urgency tactic paired with David-vs-Goliath framing against a $20M opponent to motivate small-dollar grassroots donors before the public reporting window.

Where it ran (delivery by region)

Illinois100.0%

Who saw it (delivery)

18-24 · female 1.2%
45-54 · male 4.6%
65+ · male 7.9%
65+ · female 23.4%
55-64 · unknown 0.3%
55-64 · male 6.4%
55-64 · female 18.6%
45-54 · unknown 0.2%
45-54 · female 14.4%
18-24 · male 1.4%
35-44 · unknown 0.4%
35-44 · male 4.2%
35-44 · female 9.5%
25-34 · unknown 0.3%
25-34 · male 2.8%
25-34 · female 3.7%
65+ · unknown 0.6%

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