Seth for Massachusetts
This is an urgent message from Seth Moulton.
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 46.9/100 |
| Spend / Reach / Long. / Eff. | 25.8 Β· 83.1 Β· 1.9 Β· 76.8 |
| Spend range | USD 500β599 |
| Impressions | 175,000 β 199,999 |
| CPM (β $/1k impr) | USD 2.93 |
| Est. audience size | β |
| Days live | 8 (2025-10-15 β 2025-10-23) |
| Created | 2025-10-15 |
| Creative variants | 1 body Β· 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MA β Seth Moulton |
| Surfaced by | βsenate:Seth Moultonβ |
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | awareness |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate, opponent |
| Symbols | none |
| Call to action | learn more |
| Standout element | Fake breaking-news chyron with 'THIS JUST IN' and 'BREAKING NEWS' badges framing the head-to-head matchup graphic |
| Tactic | The ad borrows news-broadcast credibility by mimicking a TV breaking-news lower-third, creating urgency and framing the primary challenge as a major live event to drive awareness and early engagement. |
| Massachusetts | 100.0% |
| Unknown | 0.0% |
| 18-24 Β· female | 20.1% |
| 18-24 Β· male | 35.6% |
| 18-24 Β· unknown | 1.1% |
| 25-34 Β· female | 6.7% |
| 25-34 Β· male | 16.4% |
| 25-34 Β· unknown | 0.3% |
| 35-44 Β· female | 3.5% |
| 35-44 Β· male | 9.0% |
| 35-44 Β· unknown | 0.1% |
| 45-54 Β· female | 2.0% |
| 45-54 Β· male | 5.2% |
| 45-54 Β· unknown | 0.0% |