πŸ“Œ The Swipe File

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Seth Moulton US Inactive

Seth for Massachusetts

ad creative

Ad copy

This is an urgent message from Seth Moulton.

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score46.9/100
Spend / Reach / Long. / Eff.25.8 Β· 83.1 Β· 1.9 Β· 76.8
Spend rangeUSD 500–599
Impressions175,000 – 199,999
CPM (β‰ˆ $/1k impr)USD 2.93
Est. audience sizeβ€”
Days live8 (2025-10-15 β†’ 2025-10-23)
Created2025-10-15
Creative variants1 body Β· 0 headline
Platformsfacebook, instagram
Languagesen
CandidateMA β€” Seth Moulton
Surfaced byβ€œsenate:Seth Moulton”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typeawareness
Emotional appealurgency
Production tiersemi pro
Who picturedcandidate, opponent
Symbolsnone
Call to actionlearn more
Standout elementFake breaking-news chyron with 'THIS JUST IN' and 'BREAKING NEWS' badges framing the head-to-head matchup graphic
TacticThe ad borrows news-broadcast credibility by mimicking a TV breaking-news lower-third, creating urgency and framing the primary challenge as a major live event to drive awareness and early engagement.

Where it ran (delivery by region)

Massachusetts100.0%
Unknown0.0%

Who saw it (delivery)

18-24 Β· female 20.1%
18-24 Β· male 35.6%
18-24 Β· unknown 1.1%
25-34 Β· female 6.7%
25-34 Β· male 16.4%
25-34 Β· unknown 0.3%
35-44 Β· female 3.5%
35-44 Β· male 9.0%
35-44 Β· unknown 0.1%
45-54 Β· female 2.0%
45-54 Β· male 5.2%
45-54 Β· unknown 0.0%

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