Steve Botsford for US Senate US Inactive
Botsford for Illinois
Ad copy
Over the weekend I spoke to the Democratic Party of Evanston. My message was simple. Nothing on any progressive agenda gets done unless Democrats win back the Senate. That requires expanding the coalition. Winning back states we no longer compete in. Reaching moderates, independents, and yes even voters who supported Trump. Politics is not about purity. Politics is about power. Winning it and using it to govern. #illinois #democrat #politics
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 42.3/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 72.4 · 6.3 · 78.6 |
| Spend range | USD 100–199 |
| Impressions | 60,000 – 69,999 |
| CPM (≈ $/1k impr) | USD 2.3 |
| Est. audience size | — |
| Days live | 24 (2026-02-04 → 2026-02-28) |
| Created | 2026-02-04 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | IL — Steve Botsford |
| Surfaced by | “senate:Steve Botsford” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | urgency |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Candidate speaking at a podium flanked by repeated 'Democratic Party of Evanston' banners, signaling grassroots authenticity |
| Tactic | The ad uses a big-tent, coalition-expansion pitch — explicitly welcoming Trump voters — to position Botsford as a pragmatic electability candidate over ideological purity. |
Where it ran (delivery by region)
| Illinois | 100.0% |
Who saw it (delivery)
| 18-24 · female | 15.3% |
| 45-54 · unknown | 0.0% |
| Unknown · female | 0.0% |
| 65+ · unknown | 0.0% |
| 65+ · male | 3.8% |
| 65+ · female | 3.5% |
| 55-64 · unknown | 0.0% |
| 55-64 · male | 4.5% |
| 55-64 · female | 3.2% |
| 45-54 · male | 5.5% |
| 18-24 · male | 19.8% |
| 45-54 · female | 2.9% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 7.8% |
| 35-44 · female | 3.9% |
| 25-34 · unknown | 0.3% |
| 25-34 · male | 19.3% |
| 25-34 · female | 9.8% |
| 18-24 · unknown | 0.5% |
| Unknown · male | 0.0% |
