Wiley Nickel US Inactive
Wiley Nickel for North Carolina
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Ad copy
Republican Thom Tillis just announced heโs not running for re-election. Donald Trump is going to handpick the new Republican candidate for this race, but our grassroots movement is ready to take them on. Iโve done it before. I flipped a Republican district blue, and I did it by building a people-powered movement with people like you. Before Trump and his allies pour millions into this race to try to buy this seat, we have to act fast. ๐๐ข๐ฅ๐ฅ ๐ฒ๐จ๐ฎ ๐๐ก๐ข๐ฉ ๐ข๐ง ๐ญ๐จ ๐ฌ๐๐ง๐ ๐ ๐๐๐ฆ๐จ๐๐ซ๐๐ญ ๐๐ซ๐จ๐ฆ ๐๐จ๐ซ๐ญ๐ก ๐๐๐ซ๐จ๐ฅ๐ข๐ง๐ ๐ญ๐จ ๐ญ๐ก๐ ๐๐๐ง๐๐ญ๐?
โ View in Meta Ad Library (the live creative โ image/video/layout)
Performance proxies
| Overall score | 31.6/100 |
| Spend / Reach / Long. / Eff. | 27.6 ยท 47.5 ยท 2.2 ยท 49.2 |
| Spend range | USD 600โ699 |
| Impressions | 5,000 โ 5,999 |
| CPM (โ $/1k impr) | USD 118.1 |
| Est. audience size | 5,001 โ 10,000 |
| Days live | 9 (2025-07-01 โ 2025-07-10) |
| Created | 2025-07-01 |
| Creative variants | 1 body ยท 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC โ Wiley Nickel |
| Surfaced by | โsenate:Wiley Nickelโ |
๐ง AI analysis
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate, opponent |
| Symbols | none |
| Call to action | donate |
| Standout element | Breaking news banner framing with blue candidate vs. gray silhouetted GOP opponent side-by-side contrast graphic |
| Tactic | The ad exploits the breaking news of Tillis's retirement to manufacture urgency, positioning the unknown GOP opponent as a Trump puppet and leveraging Nickel's grassroots track record to drive immediate donations before Republicans can consolidate. |
Where it ran (delivery by region)
| North Carolina | 76.5% |
| California | 3.8% |
| New York | 2.5% |
| Massachusetts | 1.6% |
| Virginia | 1.3% |
| Washington | 1.2% |
| Maryland | 1.2% |
Who saw it (delivery)
| 18-24 ยท male | 0.1% |
| 25-34 ยท female | 0.8% |
| 25-34 ยท male | 0.8% |
| 35-44 ยท female | 3.6% |
| 35-44 ยท male | 2.0% |
| 35-44 ยท unknown | 0.1% |
| 45-54 ยท female | 5.3% |
| 45-54 ยท male | 3.2% |
| 45-54 ยท unknown | 0.1% |
| 55-64 ยท female | 13.5% |
| 55-64 ยท male | 5.4% |
| 55-64 ยท unknown | 0.2% |
| 65+ ยท female | 44.7% |
| 65+ ยท male | 19.2% |
| 65+ ยท unknown | 1.0% |
