John Deaton for US Senate US Inactive
JOHN DEATON FOR SENATE INC.
Ad copy
Catch the debate Tuesday night. I'll be dunking on Seth Moulton with facts and common sense for a straight hour. Tuesday 6/16 • 9–10 PM • WBZ (Available to stream)
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 35.1/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 59.2 · 0.6 · 68.8 |
| Spend range | USD 100–199 |
| Impressions | 15,000 – 19,999 |
| CPM (≈ $/1k impr) | USD 8.54 |
| Est. audience size | — |
| Days live | 3 (2026-06-13 → 2026-06-16) |
| Created | 2026-06-13 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | — |
| Candidate | MA — John Deaton |
| Surfaced by | “senate:John Deaton” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | awareness |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | us flag |
| Call to action | none |
| Standout element | Basketball player mid-dunk metaphor for debate dominance |
| Tactic | The sports dunking metaphor transforms a debate watch ad into a confident trash-talk moment, making Deaton seem bold and self-assured while implicitly dismissing Moulton's debate capabilities. |
Where it ran (delivery by region)
| Massachusetts | 100.0% |
Who saw it (delivery)
| 25-34 · female | 1.4% |
| 25-34 · male | 4.2% |
| 25-34 · unknown | 0.0% |
| 35-44 · female | 4.3% |
| 35-44 · male | 10.9% |
| 35-44 · unknown | 0.1% |
| 45-54 · female | 6.5% |
| 45-54 · male | 13.3% |
| 45-54 · unknown | 0.2% |
| 55-64 · female | 10.4% |
| 55-64 · male | 15.5% |
| 55-64 · unknown | 0.2% |
| 65+ · female | 15.3% |
| 65+ · male | 17.4% |
| 65+ · unknown | 0.3% |
