Amy Mcgrath
I’m Amy McGrath. I’m a mom, Marine, and proud Kentuckian. I’m running for U.S. Senate to win back the majority for Democrats. But I can’t do it alone. I need grassroots supporters like you to step up and build the kind of campaign that can take on the powerful, deep-pocketed interests. Chip in now and let’s go win this.
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| Overall score | 62.7/100 |
| Spend / Reach / Long. / Eff. | 72.5 · 91.4 · 36.4 · 50.5 |
| Spend range | USD 40,000–44,999 |
| Impressions | 400,000 – 449,999 |
| CPM (≈ $/1k impr) | USD 100.0 |
| Est. audience size | — |
| Days live | 133 (2025-10-30 → 2026-03-12) |
| Created | 2025-10-29 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | KY — Amy Mcgrath |
| Surfaced by | “senate:Amy Mcgrath” |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | diy amateur |
| Who pictured | candidate, veterans military |
| Symbols | none |
| Call to action | donate |
| Standout element | Selfie-style direct-to-camera video with bold yellow caption text creating an intimate, unpolished authenticity |
| Tactic | Leverages the candidate's triple identity as mom, Marine, and Kentuckian to build personal trust before making a grassroots fundraising ask against 'powerful, deep-pocketed interests,' using a populist David-vs-Goliath frame. |
| California | 12.4% |
| Florida | 6.3% |
| New York | 5.9% |
| Kentucky | 5.7% |
| Ohio | 4.2% |
| Washington | 3.9% |
| Massachusetts | 3.7% |
| 18-24 · female | 0.2% |
| 45-54 · unknown | 0.1% |
| Unknown · female | 0.0% |
| 65+ · unknown | 0.9% |
| 65+ · male | 25.6% |
| 65+ · female | 46.0% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 5.7% |
| 55-64 · female | 12.0% |
| 45-54 · male | 1.7% |
| 18-24 · male | 0.1% |
| 45-54 · female | 3.5% |
| 35-44 · unknown | 0.0% |
| 35-44 · male | 0.8% |
| 35-44 · female | 1.6% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 0.5% |
| 25-34 · female | 0.9% |
| 18-24 · unknown | 0.0% |
| Unknown · male | 0.0% |