📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Jordan Wood US Inactive

JORDAN FOR MAINE

ad creative

CHIP IN TO DEFEAT REPUBLICAN SUSAN COLLINS

If we win this race, we’ll win the ENTIRE Senate >>

Ad copy

I’m officially running to OUST Republican Senator Susan Collins, and I could really use your help to get off the ground. I’ve never run for office before. That means my campaign is starting out with $0 in the bank. I would be so grateful if you could chip in any amount to become one of my very first donors and ensure we DEFEAT Susan Collins once and for all. Will you help?

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score38.4/100
Spend / Reach / Long. / Eff.27.6 · 55.8 · 14.9 · 55.4
Spend rangeUSD 600–699
Impressions10,000 – 14,999
CPM (≈ $/1k impr)USD 51.96
Est. audience size
Days live55 (2025-05-27 → 2025-07-21)
Created2025-05-27
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateME — Jordan Wood
Surfaced by“senate:Jordan Wood”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typefundraising
Emotional appealurgency
Production tierdiy amateur
Who picturedcandidate
Symbolsnone
Call to actiondonate
Standout element'End Citizens United' sign visible on bookshelf behind candidate, signaling progressive alignment
TacticFirst-time candidate leans into authenticity and vulnerability ('$0 in the bank') to build donor empathy and urgency, using the opponent's name repeatedly as the fundraising hook.

Where it ran (delivery by region)

California12.7%
Massachusetts9.3%
New York9.0%
Florida6.9%
Pennsylvania4.1%
Texas3.9%
Michigan3.2%

Who saw it (delivery)

25-34 · female 0.8%
25-34 · male 0.7%
25-34 · unknown 0.1%
35-44 · female 2.3%
35-44 · male 1.7%
35-44 · unknown 0.1%
45-54 · female 4.0%
45-54 · male 3.1%
45-54 · unknown 0.1%
55-64 · female 12.9%
55-64 · male 9.4%
55-64 · unknown 0.2%
65+ · female 39.3%
65+ · male 24.7%
65+ · unknown 0.7%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH — Sherrod Brown 189d live
Jon Ossoff
GA — Jon Ossoff 121d live
Roy Cooper
NC — Roy Cooper 104d live
Mallory McMorrow
MI — Mallory Mcmorrow 85d live
Dan Osborn
NE — Dan Osborn 113d live
Jon Ossoff
GA — Jon Ossoff 83d live
Graham Platner
ME — Graham Platner 58d live
Raja for Congress
IL — S Krishnamoorthi 109d live