Dan Kleban for U.S. Senate US Inactive
Dan Kleban for U.S. Senate
Dan Kleban for Maine | Give Now
Dan Kleban for Maine | Give Now
Help Dan do what’s right for Maine in the Senate. Chip in today.
Help Dan do what’s right for Maine in the Senate. Chip in today.
Ad copy
I’m Dan Kleban, founder of Maine Beer Company, and I just announced my campaign to defeat Susan Collins in Maine. Now I know it sounds ambitious, but get this: Only 14% of Mainers approve of her, while 61% (!!!) disapprove. That’s why experts are saying this race is one of Democrats’ best chances to flip a Senate seat from red to blue. But as a Washington outsider taking on a career politician, I’m going to need all the help I can get to win this. So please, can I count on you to chip in and become a founding donor to my campaign today?
I’m Dan Kleban, founder of Maine Beer Company, and I just announced my campaign to defeat Susan Collins in Maine. Now I know it sounds ambitious, but get this: Only 14% of Mainers approve of her, while 61% (!!!) disapprove. That’s why experts are saying this race is one of Democrats’ best chances to flip a Senate seat from red to blue. But as a Washington outsider taking on a career politician, I’m going to need all the help I can get to win this. So please, can I count on you to chip in and become a founding donor to my campaign today?
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 23.9/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 34.4 · 2.5 · 58.7 |
| Spend range | <USD 99 |
| Impressions | 1,000 – 1,999 |
| CPM (≈ $/1k impr) | USD 33.01 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 10 (2025-09-04 → 2025-09-14) |
| Created | 2025-09-03 |
| Creative variants | 2 body · 2 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Dan Kleban |
| Surfaced by | “senate:Dan Kleban” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Fake 'BREAKING NEWS' banner overlaid on video frame to manufacture urgency and media credibility |
| Tactic | The ad borrows the visual authority of a live news broadcast with a 'BREAKING NEWS' chyron and 'LIVE' bug to frame a fundraising pitch as urgent breaking news, while leveraging Susan Collins's low approval ratings as social proof to motivate first-time donors. |
Where it ran (delivery by region)
| Maine | 100.0% |
Who saw it (delivery)
| 25-34 · female | 3.5% |
| 25-34 · male | 2.6% |
| 25-34 · unknown | 0.1% |
| 35-44 · female | 3.7% |
| 35-44 · male | 5.9% |
| 35-44 · unknown | 0.2% |
| 45-54 · female | 3.6% |
| 45-54 · male | 4.2% |
| 45-54 · unknown | 0.1% |
| 55-64 · female | 9.4% |
| 55-64 · male | 8.1% |
| 65+ · female | 30.8% |
| 65+ · male | 26.9% |
| 65+ · unknown | 0.9% |
